Short-term effects on web site visits on brand equity

K.R.E. Huizingh, K.J. Alsem, M. Saren (Editor), A. Wilson (Editor)

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

Original languageDutch
Title of host publicationProceedings of the 32nd EMAC conference
Number of pages109
Publication statusPublished - 2003
Externally publishedYes

Keywords

  • marketing
  • web sites

Cite this

Huizingh, K. R. E., Alsem, K. J., Saren, M. (Ed.), & Wilson, A. (Ed.) (2003). Short-term effects on web site visits on brand equity. In Proceedings of the 32nd EMAC conference