Short-term effects on web site visits on brand equity

K.R.E. Huizingh, K.J. Alsem, M. Saren (Editor), A. Wilson (Editor)

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

Original languageDutch
Title of host publicationProceedings of the 32nd EMAC conference
Number of pages109
Publication statusPublished - 2003
Externally publishedYes

Keywords

  • marketing
  • web sites

Cite this

Huizingh, K. R. E., Alsem, K. J., Saren, M. (Ed.), & Wilson, A. (Ed.) (2003). Short-term effects on web site visits on brand equity. In Proceedings of the 32nd EMAC conference
Huizingh, K.R.E. ; Alsem, K.J. ; Saren, M. (Editor) ; Wilson, A. (Editor). / Short-term effects on web site visits on brand equity. Proceedings of the 32nd EMAC conference. 2003.
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title = "Short-term effects on web site visits on brand equity",
keywords = "marketing, websites, marketing, web sites",
author = "K.R.E. Huizingh and K.J. Alsem and M. Saren and A. Wilson",
year = "2003",
language = "Dutch",
booktitle = "Proceedings of the 32nd EMAC conference",

}

Huizingh, KRE, Alsem, KJ, Saren, M (ed.) & Wilson, A (ed.) 2003, Short-term effects on web site visits on brand equity. in Proceedings of the 32nd EMAC conference.

Short-term effects on web site visits on brand equity. / Huizingh, K.R.E.; Alsem, K.J.; Saren, M. (Editor); Wilson, A. (Editor).

Proceedings of the 32nd EMAC conference. 2003.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

TY - GEN

T1 - Short-term effects on web site visits on brand equity

AU - Huizingh, K.R.E.

AU - Alsem, K.J.

A2 - Saren, M.

A2 - Wilson, A.

PY - 2003

Y1 - 2003

KW - marketing

KW - websites

KW - marketing

KW - web sites

M3 - Contribution to conference proceeding

BT - Proceedings of the 32nd EMAC conference

ER -

Huizingh KRE, Alsem KJ, Saren M, (ed.), Wilson A, (ed.). Short-term effects on web site visits on brand equity. In Proceedings of the 32nd EMAC conference. 2003