| Original language | Dutch |
|---|---|
| Title of host publication | Proceedings of the 32nd EMAC conference |
| Number of pages | 109 |
| Publication status | Published - 2003 |
| Externally published | Yes |
Keywords
- marketing
- web sites
Short-term effects on web site visits on brand equity
K.R.E. Huizingh, K.J. Alsem, M. Saren (Editor), A. Wilson (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Contribution to conference proceeding › Professional