| Original language | Dutch |
|---|---|
| Pages (from-to) | 76-77 |
| Journal | Tijdschrift voor marketing |
| Publication status | Published - 2006 |
| Externally published | Yes |
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Reclame overdrijft
- K.J. Alsem
- , S. Brakman
- University of Groningen
Research output: Contribution to journal › Article › Professional