Skip to main navigation Skip to search Skip to main content

Predicting advertising expenditures using intention surveys

  • Karel Jan Alsem
  • , Peter S.H. Leeflang
  • University of Groningen

Research output: Contribution to journal › Article › Academic

Fingerprint

Dive into the research topics of 'Predicting advertising expenditures using intention surveys'. Together they form a unique fingerprint.
Sort by