Outline of a Degrowth Business Model Framework

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

Abstract

For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). This transition has consequences for business, because instead of boosting sales companies need to encourage consumers to make do with less, avoiding build in obsolescence, extending product lives to slow disposal and replacement, focusing on satisfying ‘needs’ rather than ‘wants’ and reducing overall resource consumption through conscious changes in sales and marketing techniques, new
revenue models and innovative technology solutions (Bocken & Short, 2016). Overall, we can say that companies have to rethink their business models, therefore I specifically aim to answer the following research question: what could a degrowth business model framework look like? Degrowth business models (DGMs) are supposed to serve the dual aim of (1) obeying planetary
boundaries whilst simultaneously (2) contributing to reducing inequality and increasing well-being. That is companies need to develop value propositions that, on the one hand contribute to absolutely reducing resource and energy consumption, and on the other are aimed at production of protected
needs (Di Giulio & Defila, 2021). Since degrowth is considered an authentic and legitimate interpretation of sustainable development, SDGs 12-16 can serve as proxies for obeying planetary boundaries, whilst the remaining SDGs (minus
SDG8.1 -economic growth) can be regarded as proxies for well-being and reducing inequality.
Original languageEnglish
Title of host publicationNew Business Models Conference Proceedings 2023
Subtitle of host publicationProceedings of the 8th International Conference on New Business Models
Number of pages9
DOIs
Publication statusPublished - 20 Jun 2023
EventNew Business Models Conference 2023 - Maastricht University, Maastricht, Netherlands
Duration: 21 Jun 202323 Jun 2023
https://library.maastrichtuniversity.nl/resources/maastricht-university-press/catalog/nbm2023-conference-proceedings/
https://www.newbusinessmodels.org/nbm2023

Conference

ConferenceNew Business Models Conference 2023
Country/TerritoryNetherlands
CityMaastricht
Period21/06/2323/06/23
Internet address

Keywords

  • degrowth
  • economy
  • sustainable development
  • business models

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