Outline of a Degrowth Business Model Framework

Egbert Dommerholt

    Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review


    For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). This transition has consequences for business, because instead of boosting sales companies need to encourage consumers to make do with less, avoiding build in obsolescence, extending product lives to slow disposal and replacement, focusing on satisfying ‘needs’ rather than ‘wants’ and reducing overall resource consumption through conscious changes in sales and marketing techniques, new
    revenue models and innovative technology solutions (Bocken & Short, 2016). Overall, we can say that companies have to rethink their business models, therefore I specifically aim to answer the following research question: what could a degrowth business model framework look like? Degrowth business models (DGMs) are supposed to serve the dual aim of (1) obeying planetary
    boundaries whilst simultaneously (2) contributing to reducing inequality and increasing well-being. That is companies need to develop value propositions that, on the one hand contribute to absolutely reducing resource and energy consumption, and on the other are aimed at production of protected
    needs (Di Giulio & Defila, 2021). Since degrowth is considered an authentic and legitimate interpretation of sustainable development, SDGs 12-16 can serve as proxies for obeying planetary boundaries, whilst the remaining SDGs (minus
    SDG8.1 -economic growth) can be regarded as proxies for well-being and reducing inequality.
    Original languageEnglish
    Title of host publicationNew Business Models Conference Proceedings 2023
    Subtitle of host publicationProceedings of the 8th International Conference on New Business Models
    Number of pages9
    Publication statusPublished - 20 Jun 2023
    EventNew Business Models Conference 2023 - Maastricht University, Maastricht, Netherlands
    Duration: 21 Jun 202323 Jun 2023


    ConferenceNew Business Models Conference 2023
    Internet address


    • degrowth
    • economy
    • sustainable development
    • business models


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