Motive and context

Jan Jonker, Niels Faber

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

In this chapter, we will address the motive to start developing a business model and the context in which you are doing so. It is important to use this first building block of the Business Model Template (BMT) to carefully look for the social and ecological...
Original languageEnglish
Title of host publicationOrganizing for sustainability
Subtitle of host publicationa guide to developing new business models
PublisherPalgrave Macmillan
Pages37-46
Number of pages10
ISBN (Electronic)978-3-030-78157-6
ISBN (Print)978-3-030-78156-9
DOIs
Publication statusPublished - 20 Jul 2021

Keywords

  • motive
  • context
  • business opportunities

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

  • Entrepreneurship

Research Focus Areas Research Centre or Centre of Expertise * (mandatory by Hanze)

  • New businessmodels
  • Transition Circular Economy

Publinova themes

  • Economics and Management
  • Law

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