| Original language | English |
|---|---|
| Title of host publication | Marketing |
| Editors | Paul Baines |
| Publisher | Oxford University Press |
| Pages | 280-282 |
| Edition | 4 |
| ISBN (Print) | 0198748531 |
| Publication status | Published - 2016 |
Keywords
- marketing
- china
Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)
- Entrepreneurship
Publinova themes
- Economics and Management
- People and Society