Original language | English |
---|---|
Title of host publication | Marketing |
Editors | Paul Baines |
Publisher | Oxford University Press |
Pages | 280-282 |
Edition | 4 |
ISBN (Print) | 0198748531 |
Publication status | Published - 2016 |
Keywords
- marketing
- china
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
Original language | English |
---|---|
Title of host publication | Marketing |
Editors | Paul Baines |
Publisher | Oxford University Press |
Pages | 280-282 |
Edition | 4 |
ISBN (Print) | 0198748531 |
Publication status | Published - 2016 |