Milking trust in China

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationMarketing
EditorsPaul Baines
PublisherOxford University Press
Pages280-282
Edition4
ISBN (Print)0198748531
Publication statusPublished - 2016

Keywords

  • marketing
  • china

Cite this

Bakker, D. (2016). Milking trust in China. In P. Baines (Ed.), Marketing (4 ed., pp. 280-282). Oxford University Press.
Bakker, Diederich. / Milking trust in China. Marketing. editor / Paul Baines. 4. ed. Oxford University Press, 2016. pp. 280-282
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author = "Diederich Bakker",
year = "2016",
language = "English",
isbn = "0198748531",
pages = "280--282",
editor = "Paul Baines",
booktitle = "Marketing",
publisher = "Oxford University Press",
address = "United Kingdom",
edition = "4",

}

Bakker, D 2016, Milking trust in China. in P Baines (ed.), Marketing. 4 edn, Oxford University Press, pp. 280-282.

Milking trust in China. / Bakker, Diederich.

Marketing. ed. / Paul Baines. 4. ed. Oxford University Press, 2016. p. 280-282.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Milking trust in China

AU - Bakker, Diederich

PY - 2016

Y1 - 2016

KW - marketing

KW - china

KW - marketing

KW - china

M3 - Chapter

SN - 0198748531

SP - 280

EP - 282

BT - Marketing

A2 - Baines, Paul

PB - Oxford University Press

ER -

Bakker D. Milking trust in China. In Baines P, editor, Marketing. 4 ed. Oxford University Press. 2016. p. 280-282