Milking trust in China

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationMarketing
EditorsPaul Baines
PublisherOxford University Press
Pages280-282
Edition4
ISBN (Print)0198748531
Publication statusPublished - 2016

Keywords

  • marketing
  • china

Cite this

Bakker, D. (2016). Milking trust in China. In P. Baines (Ed.), Marketing (4 ed., pp. 280-282). Oxford University Press.