Marketingstrategie, Hoofdstuk 5

K.J. Alsem, K.R.E. Huizingh (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageDutch
Title of host publicationBrugboek marketing
Place of PublicationSchoonhoven
PublisherAcademic Service
Publication statusPublished - 2003
Externally publishedYes

Cite this

Alsem, K. J., & Huizingh, K. R. E. (Ed.) (2003). Marketingstrategie, Hoofdstuk 5. In Brugboek marketing Schoonhoven: Academic Service.
Alsem, K.J. ; Huizingh, K.R.E. (Editor). / Marketingstrategie, Hoofdstuk 5. Brugboek marketing. Schoonhoven : Academic Service, 2003.
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title = "Marketingstrategie, Hoofdstuk 5",
keywords = "marketing, strategisch management",
author = "K.J. Alsem and K.R.E. Huizingh",
year = "2003",
language = "Dutch",
booktitle = "Brugboek marketing",
publisher = "Academic Service",

}

Alsem, KJ & Huizingh, KRE (ed.) 2003, Marketingstrategie, Hoofdstuk 5. in Brugboek marketing. Academic Service, Schoonhoven.

Marketingstrategie, Hoofdstuk 5. / Alsem, K.J.; Huizingh, K.R.E. (Editor).

Brugboek marketing. Schoonhoven : Academic Service, 2003.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Marketingstrategie, Hoofdstuk 5

AU - Alsem, K.J.

A2 - Huizingh, K.R.E.

PY - 2003

Y1 - 2003

KW - marketing

KW - strategisch management

M3 - Chapter

BT - Brugboek marketing

PB - Academic Service

CY - Schoonhoven

ER -

Alsem KJ, Huizingh KRE, (ed.). Marketingstrategie, Hoofdstuk 5. In Brugboek marketing. Schoonhoven: Academic Service. 2003