| Original language | Dutch |
|---|---|
| Title of host publication | Brugboek marketing |
| Place of Publication | Schoonhoven |
| Publisher | Academic Service |
| Publication status | Published - 2003 |
| Externally published | Yes |
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Marketingcommunicatie, Hoofdstuk 11
- K.J. Alsem
- , K.R.E. Huizingh (Editor)
- University of Groningen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional