Original language | German |
---|---|
Title of host publication | International Marketing Trends Conference proceedings |
ISBN (Electronic) | 978-2-9532811-2-7 |
Publication status | Published - 2014 |
Keywords
- marketing
- brand management
Diederich Bakker, Thorsten Raabe, Sören Sundermann
Research output: Chapter in Book/Report/Conference proceeding › Contribution to conference proceeding › Academic › peer-review
Original language | German |
---|---|
Title of host publication | International Marketing Trends Conference proceedings |
ISBN (Electronic) | 978-2-9532811-2-7 |
Publication status | Published - 2014 |