Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

Diederich Bakker, Thorsten Raabe, Sören Sundermann

Research output: Chapter in Book/Report/Conference proceeding › Contribution to conference proceeding › Academic › peer-review

Original language	German
Title of host publication	International Marketing Trends Conference proceedings
ISBN (Electronic)	978-2-9532811-2-7
Publication status	Published - 2014

@inproceedings{cb74a102adeb4763967a2b91d94a77c4,

title = "Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und l{\"a}nderübergreifenden Betrachtung",

keywords = "marketing, merkenbeleid, marketing, brand management",

author = "Diederich Bakker and Thorsten Raabe and S{\"o}ren Sundermann",

year = "2014",

language = "German",

booktitle = "International Marketing Trends Conference proceedings",

}

International Marketing Trends Conference proceedings. 2014.

Research output: Chapter in Book/Report/Conference proceeding › Contribution to conference proceeding › Academic › peer-review

TY - GEN

T1 - Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

AU - Bakker, Diederich

AU - Raabe, Thorsten

AU - Sundermann, Sören

PY - 2014

Y1 - 2014

KW - marketing

KW - merkenbeleid

KW - marketing

KW - brand management

M3 - Contribution to conference proceeding

BT - International Marketing Trends Conference proceedings

ER -