Abstract
Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research
| Translated title of the contribution | Het managen van de Corporate Identiteit. Een integratief raamwerk van dimensies en determinanten |
|---|---|
| Original language | English |
| Pages (from-to) | 114-120 |
| Journal | Corporate communications: an international journal |
| Volume | 8 |
| Issue number | 2 |
| Publication status | Published - 2003 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 07 Affordable and Clean Energy -
SDG 09 Industry, Innovation, and Infrastructure
Keywords
- corporate identity
Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)
- Energy
Publinova themes
- ICT and Media
- People and Society
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