Managing corporate identity: an integrative framework of dimensions and determinants

Joep Cornelissen, Wim Elving

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research
Translated title of the contributionHet managen van de Corporate Identiteit. Een integratief raamwerk van dimensies en determinanten
Original languageEnglish
Pages (from-to)114-120
JournalCorporate communications: an international journal
Volume8
Issue number2
Publication statusPublished - 2003

Keywords

  • corporate identity

Cite this

@article{dee31687768746f8a4dc9095a0d0265c,
title = "Managing corporate identity: an integrative framework of dimensions and determinants",
abstract = "Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research",
keywords = "bedrijfsidentiteit, corporate identity",
author = "Joep Cornelissen and Wim Elving",
year = "2003",
language = "English",
volume = "8",
pages = "114--120",
journal = "Corporate communications: an international journal",
issn = "1356-3289",
publisher = "MCB University Press",
number = "2",

}

Managing corporate identity: an integrative framework of dimensions and determinants. / Cornelissen, Joep; Elving, Wim.

In: Corporate communications: an international journal, Vol. 8, No. 2, 2003, p. 114-120.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Managing corporate identity: an integrative framework of dimensions and determinants

AU - Cornelissen, Joep

AU - Elving, Wim

PY - 2003

Y1 - 2003

N2 - Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research

AB - Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors present an integrative conceptual framework of dimensions and determinants of corporate identity management. This framework and its constructs specify the concept of corporate identity and can be used to a predictive basis to guide, frame and model empirical research

KW - bedrijfsidentiteit

KW - corporate identity

M3 - Article

VL - 8

SP - 114

EP - 120

JO - Corporate communications: an international journal

JF - Corporate communications: an international journal

SN - 1356-3289

IS - 2

ER -