Original language | English |
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Title of host publication | Proceedings EMAC conference 2005, Milan, Italy |
Publication status | Published - 2005 |
Externally published | Yes |
Keywords
- marketing
- brands
K.J. Alsem, M. Kleinhuis
Research output: Chapter in Book/Report/Conference proceeding › Contribution to conference proceeding › Professional
Original language | English |
---|---|
Title of host publication | Proceedings EMAC conference 2005, Milan, Italy |
Publication status | Published - 2005 |
Externally published | Yes |