Logos and brand personality

K.J. Alsem, M. Kleinhuis

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

Original languageEnglish
Title of host publicationProceedings EMAC conference 2005, Milan, Italy
Publication statusPublished - 2005
Externally publishedYes

Keywords

  • marketing
  • brands

Cite this

Alsem, K. J., & Kleinhuis, M. (2005). Logos and brand personality. In Proceedings EMAC conference 2005, Milan, Italy
Alsem, K.J. ; Kleinhuis, M. / Logos and brand personality. Proceedings EMAC conference 2005, Milan, Italy. 2005.
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title = "Logos and brand personality",
keywords = "marketing, brands, marketing, merken",
author = "K.J. Alsem and M. Kleinhuis",
year = "2005",
language = "English",
booktitle = "Proceedings EMAC conference 2005, Milan, Italy",

}

Alsem, KJ & Kleinhuis, M 2005, Logos and brand personality. in Proceedings EMAC conference 2005, Milan, Italy.

Logos and brand personality. / Alsem, K.J.; Kleinhuis, M.

Proceedings EMAC conference 2005, Milan, Italy. 2005.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

TY - GEN

T1 - Logos and brand personality

AU - Alsem, K.J.

AU - Kleinhuis, M.

PY - 2005

Y1 - 2005

KW - marketing

KW - brands

KW - marketing

KW - merken

M3 - Contribution to conference proceeding

BT - Proceedings EMAC conference 2005, Milan, Italy

ER -

Alsem KJ, Kleinhuis M. Logos and brand personality. In Proceedings EMAC conference 2005, Milan, Italy. 2005