Logos and brand personality

K.J. Alsem, M. Kleinhuis

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

Original languageEnglish
Title of host publicationProceedings EMAC conference 2005, Milan, Italy
Publication statusPublished - 2005
Externally publishedYes

Keywords

  • marketing
  • brands

Cite this

Alsem, K. J., & Kleinhuis, M. (2005). Logos and brand personality. In Proceedings EMAC conference 2005, Milan, Italy