TY - BOOK
T1 - Intercultural competence @ SMEs
AU - van der Poel, Marcel H.
PY - 2015
Y1 - 2015
N2 - The experiences with intercultural competence training at the Hanze International Business School Groningen may serve as a blueprint for augmenting professional intercultural behaviour at the SME work floor. The set-up of the training is based on current intercultural communication theory and models, and has as its basic assumption that a change in worldview will make a change in behaviour more likely and feasible. Test results and interviews reveal that the worldviews of 34 participants have changed between the start and the end of the training.
AB - The experiences with intercultural competence training at the Hanze International Business School Groningen may serve as a blueprint for augmenting professional intercultural behaviour at the SME work floor. The set-up of the training is based on current intercultural communication theory and models, and has as its basic assumption that a change in worldview will make a change in behaviour more likely and feasible. Test results and interviews reveal that the worldviews of 34 participants have changed between the start and the end of the training.
KW - interculturele communicatie
KW - midden- en kleinbedrijf
KW - culturele situatie
KW - interculturele betrekkingen
KW - intercultural communication
M3 - Report
BT - Intercultural competence @ SMEs
PB - Hanzehogeschool Groningen
ER -