Innovativeness, Entrepreneurial Tendencies and Cultural Differences

Tiina Brandt, Isaac Wanasika, Mikus Dubickis, Stephen Treacy, Hanna Pihlajarinne, Rocco Acocella, Andreea Militaru, Diederich Bakker, Hugh (L.) Liu, Rong Liu, Yukie Tsuzuki, Thu Vo

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

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The purpose of this study was to explore innovativeness and entrepreneurial tendencies among different national cultures. A survey instrument was administered on a sample of 731 business students from several countries in Asian, Baltic, USA, Nordic and Middle, South and East European countries. Respondents completed the questionnaire which focused on innovativeness and proactiveness as well as
entrepreneurial risk-taking, growth and intention to start a business. Results indicated various statistically significant differences between cultures. The paper highlights country specific strategies for enhancing entrepreneurship.
Original languageEnglish
Title of host publicationSmall Firm Internationalisation and International Entrepreneurship
Subtitle of host publicationManaging Sustainable Innovation
EditorsEmin Akçaoğlu, Rainer Wehner
PublisherWürzburg International Business Press
Number of pages9
ISBN (Print)978-3-949864-04-9
Publication statusPublished - 2022
EventWürzburg International Business Forum -
Duration: 1 Sept 2022 → …


ConferenceWürzburg International Business Forum
Period1/09/22 → …


  • innovation
  • entrepreneurship
  • cultural differences


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