Innovation Orientation and Cultural Differences

Isaac Wanasika, Tiina Brandt, Mikus Dubickis, Stephen Treacy, Hanna Pihlajarinne, Rocco Acocella, Andreea Militaru, Diederich Bakker, Hugh Liu, Rong Liu, Yuki Tsuzuki, Thu Vo

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

Abstract

Creativity and innovation capabilities are strongly associated with entrepreneurship and studies indicate that innovation skills are needed to become entrepreneur. Typically, highly innovative individuals are naturally drawn towards entrepreneurship. It may be that some cultures enhance innovativeness more than others, leading individuals from these cultures to be more innovative than others. The intention is to study the cultural impact on innovativeness.
This study focuses on the business students from several countries, with a total sample size of 364 university students. Some of them have lived in multiple countries thus providing comparable data of multicultural students versus national data sets. Innovation was measured with 16 items, which described different aspects of innovativeness. In our statistical analysis, we identified differences by comparing innovation orientation in different cultures.
Original languageEnglish
Title of host publicationProceedings of 3UAS-conference “Future-proof Business – System Leadership Competences"
Place of PublicationHelsinki
PublisherHaaga-Helia ammattikorkeakoulu
ISBN (Electronic) 978-952-7474-22-8
Publication statusPublished - 2022
EventProceedings of 3UAS-conference “Future-proof Business – System Leadership Competences" -
Duration: 28 Apr 202228 Apr 2022

Conference

ConferenceProceedings of 3UAS-conference “Future-proof Business – System Leadership Competences"
Period28/04/2228/04/22

Keywords

  • Innovation
  • cultural difference
  • entrepreneurship

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

  • Entrepreneurship

Research Focus Areas Research Centre or Centre of Expertise * (mandatory by Hanze)

  • Entrepeneurship

Publinova themes

  • Economics and Management
  • People and Society
  • Language, Culture and Arts

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