Abstract
Groningen as the Dutch Silicon Valley? Too good to be true? Of all jobs in the city, about seven and a half percent are in the IT sector. According to het Financieel Dagblad (2018), IT giants as IBM and Google, but also smaller IT companies and start-ups attract recent graduates, which works wonderfully well in Groningen. However, although attrachting the IT talent has some ins and outs to consider, from a recent article by IT-stad Groningen, it appears that many of the IT companies and players in this vibrant industry have faced the challenges of retaining IT talent they got in. In order to do something about it, IT companies in Groningen need to brand themselves—not just for customers, but for retaining the best possible candidates. The solution? Employer branding!
| Original language | English |
|---|---|
| Title of host publication | Communicatieverhaal halen 2020 |
| Subtitle of host publication | Inspirerende verhalen van de Galjaardprijs 2019 en prikkelende visies over publieke communicatie |
| Publisher | Het Boekenschap |
| Chapter | 130 |
| Pages | 130-133 |
| Number of pages | 4 |
| ISBN (Print) | 9789492723789 |
| Publication status | Published - 11 Nov 2019 |
Keywords
- information technology
- talent
- employer branding
- women