How to win the war for talent in the IT-City of Groningen: the relevance of authentic communication

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Abstract

Groningen as the Dutch Silicon Valley? Too good to be true? Of all jobs in the city, about seven and a half percent are in the IT sector. According to het Financieel Dagblad (2018), IT giants as IBM and Google, but also smaller IT companies and start-ups attract recent graduates, which works wonderfully well in Groningen. However, although attrachting the IT talent has some ins and outs to consider, from a recent article by IT-stad Groningen, it appears that many of the IT companies and players in this vibrant industry have faced the challenges of retaining IT talent they got in. In order to do something about it, IT companies in Groningen need to brand themselves—not just for customers, but for retaining the best possible candidates. The solution? Employer branding!
Original languageEnglish
Title of host publicationCommunicatieverhaal halen 2020
Subtitle of host publicationInspirerende verhalen van de Galjaardprijs 2019 en prikkelende visies over publieke communicatie
PublisherHet Boekenschap
Chapter130
Pages130-133
Number of pages4
ISBN (Print)9789492723789
Publication statusPublished - 11 Nov 2019

Keywords

  • information technology
  • talent
  • employer branding
  • women

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