How good are health care companies at branding?

Karel Jan Alsem; Erik Jan Kostelijk

How good are health care companies at branding?

Karel Jan Alsem, Erik Jan Kostelijk

Marketing and Entrepreneurship

Research output: Contribution to conference › Paper › Other research output

Abstract

Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015,
A healthy working life in a healthy business

Original language	English
Pages	11-19
Number of pages	8
Publication status	Published - 2015
Event	3rd Understanding Small Enterprises (USE) Conference 2015 - Hanze University of Applied Sciences, Groningen, Netherlands Duration: 21 Oct 2015 → 23 Oct 2015 Conference number: 3rd http://www.useconference.com/

Conference

Conference	3rd Understanding Small Enterprises (USE) Conference 2015
Abbreviated title	USE2015
Country/Territory	Netherlands
City	Groningen
Period	21/10/15 → 23/10/15
Internet address	http://www.useconference.com/

Keywords

use conference
marketing
health care
Netherlands

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

Entrepreneurship

Publinova themes

ICT and Media
Economics and Management
People and Society

Cite this

@conference{9c71c6b4d6d948499070551fc8bedb33,

title = "How good are health care companies at branding?",

abstract = "Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015, A healthy working life in a healthy business",

keywords = "use conferentie, marketing, gezondheidszorg, Nederland, use conference, marketing, health care, Netherlands",

author = "Alsem, {Karel Jan} and Kostelijk, {Erik Jan}",

year = "2015",

language = "English",

pages = "11--19",

note = "3rd Understanding Small Enterprises (USE) Conference 2015, USE2015 ; Conference date: 21-10-2015 Through 23-10-2015",