How good are health care companies at branding?

Research output: Contribution to conferencePaperOther research output

Abstract

Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015,
A healthy working life in a healthy business
Original languageEnglish
Pages11-19
Number of pages8
Publication statusPublished - 2015
Event3rd Understanding Small Enterprises (USE) Conference 2015 - Hanze University of Applied Sciences, Groningen, Netherlands
Duration: 21 Oct 201523 Oct 2015
Conference number: 3rd
http://www.useconference.com/

Conference

Conference3rd Understanding Small Enterprises (USE) Conference 2015
Abbreviated titleUSE2015
CountryNetherlands
CityGroningen
Period21/10/1523/10/15
Internet address

Keywords

  • use conference
  • marketing
  • health care
  • Netherlands

Cite this

Alsem, K. J., & Kostelijk, E. J. (2015). How good are health care companies at branding?. 11-19. Paper presented at 3rd Understanding Small Enterprises (USE) Conference 2015, Groningen, Netherlands.
Alsem, Karel Jan ; Kostelijk, Erik Jan. / How good are health care companies at branding?. Paper presented at 3rd Understanding Small Enterprises (USE) Conference 2015, Groningen, Netherlands.8 p.
@conference{9c71c6b4d6d948499070551fc8bedb33,
title = "How good are health care companies at branding?",
abstract = "Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015, A healthy working life in a healthy business",
keywords = "use conferentie, marketing, gezondheidszorg, Nederland, use conference, marketing, health care, Netherlands",
author = "Alsem, {Karel Jan} and Kostelijk, {Erik Jan}",
year = "2015",
language = "English",
pages = "11--19",
note = "3rd Understanding Small Enterprises (USE) Conference 2015, USE2015 ; Conference date: 21-10-2015 Through 23-10-2015",
url = "http://www.useconference.com/",

}

Alsem, KJ & Kostelijk, EJ 2015, 'How good are health care companies at branding?' Paper presented at 3rd Understanding Small Enterprises (USE) Conference 2015, Groningen, Netherlands, 21/10/15 - 23/10/15, pp. 11-19.

How good are health care companies at branding? / Alsem, Karel Jan; Kostelijk, Erik Jan.

2015. 11-19 Paper presented at 3rd Understanding Small Enterprises (USE) Conference 2015, Groningen, Netherlands.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - How good are health care companies at branding?

AU - Alsem, Karel Jan

AU - Kostelijk, Erik Jan

PY - 2015

Y1 - 2015

N2 - Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015, A healthy working life in a healthy business

AB - Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015, A healthy working life in a healthy business

KW - use conferentie

KW - marketing

KW - gezondheidszorg

KW - Nederland

KW - use conference

KW - marketing

KW - health care

KW - Netherlands

M3 - Paper

SP - 11

EP - 19

ER -

Alsem KJ, Kostelijk EJ. How good are health care companies at branding?. 2015. Paper presented at 3rd Understanding Small Enterprises (USE) Conference 2015, Groningen, Netherlands.