How good are health care companies at branding?

Karel Jan Alsem, Erik Jan Kostelijk

Research output: Contribution to conferencePaperOther research output

Abstract

Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015,
A healthy working life in a healthy business
Original languageEnglish
Pages11-19
Number of pages8
Publication statusPublished - 2015
Event3rd Understanding Small Enterprises (USE) Conference 2015 - Hanze University of Applied Sciences, Groningen, Netherlands
Duration: 21 Oct 201523 Oct 2015
Conference number: 3rd
http://www.useconference.com/

Conference

Conference3rd Understanding Small Enterprises (USE) Conference 2015
Abbreviated titleUSE2015
CountryNetherlands
CityGroningen
Period21/10/1523/10/15
Internet address

Keywords

  • use conference
  • marketing
  • health care
  • Netherlands

Fingerprint Dive into the research topics of 'How good are health care companies at branding?'. Together they form a unique fingerprint.

  • Cite this

    Alsem, K. J., & Kostelijk, E. J. (2015). How good are health care companies at branding?. 11-19. Paper presented at 3rd Understanding Small Enterprises (USE) Conference 2015, Groningen, Netherlands.