Abstract
A summary of: Regional differences in Chinese consumers' product purchase criteria and evaluation of Chinese versus Western brands, Asia Pacific International Journal of Marketing, May 2026, Emerald,
DOI: 10.1108/apjml-09-2025-2024.
DOI: 10.1108/apjml-09-2025-2024.
| Original language | English |
|---|---|
| Type | Web publication |
| Media of output | Online |
| Publisher | Kudos |
| Publication status | Published - 2026 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 09 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Keywords
- consumer behavior
- consumer culture
- China
- marketing
- brand awareness
- brand preference
- brand reputation
- image
- reliability
- quality
Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)
- Entrepreneurship
Research Focus Areas Research Centre or Centre of Expertise * (mandatory by Hanze)
- Entrepeneurship
Publinova themes
- Economics and Management
- People and Society
Fingerprint
Dive into the research topics of 'How Chinese consumers in different cities judge Chinese and Western brands'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver