Het voorkomen van zappingsgedrag bij televisiereclame

J.L.C.M. Woltman Elpers, K.J. Alsem

Research output: Contribution to journal › Article › Professional

Original language	Dutch
Pages (from-to)	148-151
Journal	Economisch statistische berichten
Volume	4295
Publication status	Published - 2001

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

@article{10a87aace90344378429a4744ef03ff8,

title = "Het voorkomen van zappingsgedrag bij televisiereclame",

keywords = "marketing, reclame, consumentengedrag",

author = "{Woltman Elpers}, J.L.C.M. and K.J. Alsem",

year = "2001",

language = "Dutch",

volume = "4295",

pages = "148--151",

journal = "Economisch statistische berichten",

issn = "0013-0583",

publisher = "Nijgh & Van Ditmar",

}