Het Rijk van Koning Klant: Van klantenwerving naar klantenbinding.

Research output: Book/ReportBookProfessional

Original languageDutch
PublisherBoom Lemma
Number of pages154
ISBN (Print)9789059312241
Publication statusPublished - 1 Dec 2009

Keywords

  • customer relationships
  • customer connections
  • customer experience

Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

  • Entrepreneurship

Publinova themes

  • ICT and Media
  • Economics and Management
  • People and Society

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