Generic marketing strategies

K.J. Alsem, B. van der Heide

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationProceedings of the 25th European Marketing Academy
Publication statusPublished - 1996
Externally publishedYes

Keywords

  • marketing

Cite this

Alsem, K. J., & van der Heide, B. (1996). Generic marketing strategies. In Proceedings of the 25th European Marketing Academy
Alsem, K.J. ; van der Heide, B. / Generic marketing strategies. Proceedings of the 25th European Marketing Academy. 1996.
@inbook{7ecd19cf44e746e28b8238348458a36f,
title = "Generic marketing strategies",
keywords = "marketing, marketing",
author = "K.J. Alsem and {van der Heide}, B.",
year = "1996",
language = "English",
booktitle = "Proceedings of the 25th European Marketing Academy",

}

Alsem, KJ & van der Heide, B 1996, Generic marketing strategies. in Proceedings of the 25th European Marketing Academy.

Generic marketing strategies. / Alsem, K.J.; van der Heide, B.

Proceedings of the 25th European Marketing Academy. 1996.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Generic marketing strategies

AU - Alsem, K.J.

AU - van der Heide, B.

PY - 1996

Y1 - 1996

KW - marketing

KW - marketing

M3 - Chapter

BT - Proceedings of the 25th European Marketing Academy

ER -

Alsem KJ, van der Heide B. Generic marketing strategies. In Proceedings of the 25th European Marketing Academy. 1996