Generic marketing strategies

K.J. Alsem, B. van der Heide

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationProceedings of the 25th European Marketing Academy
Publication statusPublished - 1996
Externally publishedYes

Keywords

  • marketing

Cite this

Alsem, K. J., & van der Heide, B. (1996). Generic marketing strategies. In Proceedings of the 25th European Marketing Academy