From corporate towards ‘shared’ social responsibility?

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This paper examines the changing understanding
of corporate social responsibility (CSR) by looking at
three aspects: the growing public demands regarding
corporate behaviour, the role of government in
“promoting” or “requesting” the socially responsible
corporate behaviour, and the attempts of business to
deal with changing demands.
Original languageEnglish
Title of host publicationCSR in hypermodern times
Subtitle of host publicationBook of abstracts of the 24th International Public Relations Research Symposium BledCom
EditorsDejan Verčič, Ana Tkalac Verčič, Krishnamurthy Sriramesh
PublisherUniversity of Ljubljana, Faculty of Social Sciences
ISBN (Electronic)978-961-235-820-4
Publication statusPublished - 2017


  • corporate social responsibility

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