Abstract
A lecture and seminar about lean marketing proved to be successful to achieve learning outcomes that involved an understanding of the lean startup model. Further, participating students were able to discuss complex marketing issues in an international setting.
| Original language | English |
|---|---|
| Pages | 206-211 |
| Number of pages | 6 |
| Publication status | Published - 2021 |
Keywords
- lean
- marketing
- start ups
- online education
- international classrooms