Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.

Gert-Jan de Bruijn, Wim Elving

Research output: Contribution to conferenceAbstractProfessional

34 Downloads (Pure)
Original languageEnglish
Number of pages1
Publication statusPublished - 2011
EventCSR Communication conference 2011: The 1st international CSR Communication conference - University of Amsterdam, Amsterdam, Netherlands
Duration: 26 Oct 201128 Oct 2011
Conference number: 1

Conference

ConferenceCSR Communication conference 2011
CountryNetherlands
CityAmsterdam
Period26/10/1128/10/11

Keywords

  • marketing

Cite this

de Bruijn, G-J., & Elving, W. (2011). Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.. Abstract from CSR Communication conference 2011, Amsterdam, Netherlands.