Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.

Gert-Jan de Bruijn, Wim Elving

Research output: Contribution to conferenceAbstractProfessional

9 Downloads (Pure)
Original languageEnglish
Number of pages1
Publication statusPublished - 2011
EventCSR Communication conference 2011: The 1st international CSR Communication conference - University of Amsterdam, Amsterdam, Netherlands
Duration: 26 Oct 201128 Oct 2011
Conference number: 1

Conference

ConferenceCSR Communication conference 2011
CountryNetherlands
CityAmsterdam
Period26/10/1128/10/11

Keywords

  • marketing

Cite this

de Bruijn, G-J., & Elving, W. (2011). Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.. Abstract from CSR Communication conference 2011, Amsterdam, Netherlands.
de Bruijn, Gert-Jan ; Elving, Wim. / Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy. Abstract from CSR Communication conference 2011, Amsterdam, Netherlands.1 p.
@conference{c420227dfc1043e0b58cc9ebab912804,
title = "Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.",
keywords = "marketing, marketing",
author = "{de Bruijn}, Gert-Jan and Wim Elving",
year = "2011",
language = "English",
note = "CSR Communication conference 2011 : The 1st international CSR Communication conference ; Conference date: 26-10-2011 Through 28-10-2011",

}

de Bruijn, G-J & Elving, W 2011, 'Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.' CSR Communication conference 2011, Amsterdam, Netherlands, 26/10/11 - 28/10/11, .

Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy. / de Bruijn, Gert-Jan; Elving, Wim.

2011. Abstract from CSR Communication conference 2011, Amsterdam, Netherlands.

Research output: Contribution to conferenceAbstractProfessional

TY - CONF

T1 - Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.

AU - de Bruijn, Gert-Jan

AU - Elving, Wim

PY - 2011

Y1 - 2011

KW - marketing

KW - marketing

M3 - Abstract

ER -

de Bruijn G-J, Elving W. Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.. 2011. Abstract from CSR Communication conference 2011, Amsterdam, Netherlands.