Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.

Gert-Jan de Bruijn, Wim Elving

Research output: Contribution to conferenceAbstractProfessional

48 Downloads (Pure)
Original languageEnglish
Number of pages1
Publication statusPublished - 2011
EventCSR Communication conference 2011: The 1st international CSR Communication conference - University of Amsterdam, Amsterdam, Netherlands
Duration: 26 Oct 201128 Oct 2011
Conference number: 1

Conference

ConferenceCSR Communication conference 2011
CountryNetherlands
CityAmsterdam
Period26/10/1128/10/11

Keywords

  • marketing

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