Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.

Gert-Jan de Bruijn, Wim Elving

Research output: Contribution to conference › Abstract › Professional

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Original language	English
Number of pages	1
Publication status	Published - 2011
Event	CSR Communication conference 2011: The 1st international CSR Communication conference - University of Amsterdam, Amsterdam, Netherlands Duration: 26 Oct 2011 → 28 Oct 2011 Conference number: 1

Conference	CSR Communication conference 2011
Country/Territory	Netherlands
City	Amsterdam
Period	26/10/11 → 28/10/11

Keywords

@conference{c420227dfc1043e0b58cc9ebab912804,

title = "Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.",

keywords = "marketing, marketing",

author = "{de Bruijn}, Gert-Jan and Wim Elving",

year = "2011",

language = "English",

note = "CSR Communication conference 2011 : The 1st international CSR Communication conference ; Conference date: 26-10-2011 Through 28-10-2011",

}