Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model

Keyphrases

• Private Label 100%
• Integrated Planning Model 100%
• Brand Portfolio Strategy 100%
• Vertical Competition 33%
• Planning Model 33%
• Portfolio Strategy 33%
• Strategic Management 33%
• Marketing Objectives 33%
• Vertical Marketing 33%
• Superordinate 33%
• Multi-brand 33%
• Portfolio Management 33%
• Planning Scope 33%

Social Sciences

• Planning Model 100%
• Integrated Planning 100%
• Portfolio Management 50%
• Strategic Management 50%
• Brand Strategy 50%

Economics, Econometrics and Finance

• Brand Architecture 100%
• Portfolio Selection 50%
• Brand Management 50%
• Store Brand 50%
• Strategic Management 50%