Cultural Impact on Entrepreneurial Expectations

Tiina Brandt, Isaac Wanasika, Mikus Dubickis, Stephen Treacy, Hanna Pihlajarinne, Rocco Acocella, Andreea Militaru, Diederich Bakker, Hugh (L.) Liu, Rong Liu, Yuki Tsuzuki, Thu Vo

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

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The purpose of this study is to evaluate qualities that are needed for effective entrepreneurship in a variety of national cultures. The sample represents 731 business students from several countries from Asia, Baltics, USA, Nordic, Middle, South and East Europe. College students completed a questionnaire that identified qualities they would need to start their own entrepreneurial business. Results indicated statistically significant entrepreneurial qualities between cultures. Starting a business in a specific cultural environment requires unique entrepreneurial qualities. Our results also found support for universally endorsed entrepreneurial qualities. Country-specific strategies for enhancing entrepreneurship are discussed at the end of the paper.
Original languageEnglish
Title of host publicationSmall Firm Internationalisation and International Entrepreneurship
Subtitle of host publicationManaging Sustainable Innovation
EditorsEmin Akçaoğlu, Rainer Wehner
Place of PublicationWürzburg
PublisherWürzburg International Business Press
Number of pages7
ISBN (Print)978-3-949864-04-9
Publication statusPublished - 2022
EventWürzburg International Business Forum -
Duration: 1 Sept 2022 → …


ConferenceWürzburg International Business Forum
Period1/09/22 → …


  • entrepreneurship
  • expectations
  • cultural impact


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