Core activities

Jan Jonker, Niels Faber

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Abstract

    n this chapter, the central question is which core activities you will undertake in order to achieve your goal, organizing your value proposition with success. Because you are working towards a specific goal, and with selected strategies, it is useful to state which (core) activities are necessary to realize your sustainable business model. The idea of a core activity is that a specific part of the organizational activities can be seen as the speciality of a company, a network, or a community: it tells what they are really good at. Core activities should contribute to operationalizing the chosen strategy, thus contributing to the realization of the overall goal, coherent with the value proposition. We offer a core activities framework based on the conventional sustainability trio: reduce, reuse, recycle. This has evolved over the years into a whole family—commonly referred to as the RE-strategies and presented here as the 13 REs.
    Original languageEnglish
    Title of host publicationOrganizing for sustainability
    Subtitle of host publicationa guide to developing new business models
    PublisherPalgrave Macmillan
    Pages115-123
    Number of pages9
    ISBN (Electronic)978-3-030-78157-6
    ISBN (Print)978-3-030-78156-9
    DOIs
    Publication statusPublished - 20 Jul 2021

    Keywords

    • core activities
    • goal attainment
    • operational strategy

    Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)

    • Entrepreneurship

    Research Focus Areas Research Centre or Centre of Expertise * (mandatory by Hanze)

    • New businessmodels

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