| Original language | Dutch |
|---|---|
| Title of host publication | Cursus Marketingmanagement, Open Universiteit 1 |
| Pages | 91-120 |
| Publication status | Published - 1998 |
Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)
- Entrepreneurship
Publinova themes
- ICT and Media
- Economics and Management
- People and Society
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