Concurrentie-analyse in de marketing: theorie, technieken en toepassing

Research output: Ph.D. ThesisPhD Research external, graduation externalAcademic

Abstract

This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis.
Original languageDutch
Publisher
Print ISBNs9020721852
Publication statusPublished - 1991
Externally publishedYes

Keywords

    Cite this

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    title = "Concurrentie-analyse in de marketing: theorie, technieken en toepassing",
    abstract = "This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the {"}theory{"} of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis.",
    keywords = "marketing",
    author = "Alsem, {Karel Jan}",
    note = "Relation: http://www.rug.nl/ date_submitted:2008 Rights: University of Groningen",
    year = "1991",
    language = "Dutch",
    isbn = "9020721852",
    publisher = "s.n.",

    }

    Concurrentie-analyse in de marketing: theorie, technieken en toepassing. / Alsem, Karel Jan.

    s.n., 1991. 178 p.

    Research output: Ph.D. ThesisPhD Research external, graduation externalAcademic

    TY - THES

    T1 - Concurrentie-analyse in de marketing: theorie, technieken en toepassing

    AU - Alsem, Karel Jan

    N1 - Relation: http://www.rug.nl/ date_submitted:2008 Rights: University of Groningen

    PY - 1991

    Y1 - 1991

    N2 - This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis.

    AB - This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis.

    KW - marketing

    M3 - PhD Research external, graduation external

    SN - 9020721852

    PB - s.n.

    ER -