Original language | Dutch |
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Title of host publication | Ten dienste, recente ontwikkelingen in de marketing van diensten |
Publisher | Noordhoff uitgevers |
Pages | 80-95 |
Publication status | Published - 1998 |
Externally published | Yes |
Communicatie op dienstenmarkten
K.J. Alsem, G.B.W. Willenborg, P.S.H. Leeflang
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic