Branding in China – an institutional and consumer perspective

Keyphrases

• China 100%
• Consumer Perspective 100%
• Chinese Brands 100%
• Institutional Perspective 100%
• Chinese Consumers 66%
• Brand Management 66%
• Motivation 33%
• Management Practices 33%
• Corporate 33%
• Boardroom 33%
• Brand Strategy 33%
• Foreign Brands 33%
• Consumer Preferences 33%

Social Sciences

• Chinese 100%
• China 100%
• Brand Management 20%
• Consumer Preference 10%
• Brand Strategy 10%

Economics, Econometrics and Finance

• Brand Management 100%