Abstract
This book contains a framework for setting up a brand positioning.
| Original language | English |
|---|---|
| Publisher | Routledge/Taylor & Francis |
| Number of pages | 254 |
| Edition | 1 |
| ISBN (Print) | 978-0-367-25019-5 |
| Publication status | Published - 18 Feb 2020 |
Keywords
- marketing
- communication
- market research
Research Focus Areas Hanze University of Applied Sciences * (mandatory by Hanze)
- Entrepreneurship
Publinova themes
- ICT and Media
- Economics and Management
- People and Society