Brand positioning: Connecting marketing strategy and communication

Erik Jan Kostelijk, Karel Jan Alsem

Research output: Book/ReportBookAcademic

Abstract

This book contains a framework for setting up a brand positioning.
Original languageEnglish
PublisherRoutledge/Taylor & Francis
Number of pages254
Edition1
ISBN (Print)978-0-367-25019-5
Publication statusPublished - 18 Feb 2020

Keywords

  • marketing
  • communication
  • market research

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    Kostelijk, E. J., & Alsem, K. J. (2020). Brand positioning: Connecting marketing strategy and communication. (1 ed.) Routledge/Taylor & Francis.