Brand positioning: Connecting marketing strategy and communication

Erik Jan Kostelijk; Karel Jan Alsem

Brand positioning: Connecting marketing strategy and communication

Erik Jan Kostelijk, Karel Jan Alsem

Marketing and Entrepreneurship

Hogeschool van Amsterdam

Research output: Book/Report › Book › Academic

Abstract

This book contains a framework for setting up a brand positioning.

Original language	English
Publisher	Routledge/Taylor & Francis
Number of pages	254
Edition	1
ISBN (Print)	978-0-367-25019-5
Publication status	Published - 18 Feb 2020

Keywords

marketing
communication
market research

Access to Document

https://www.routledge.com/Brand-Positioning-Connecting-Marketing-Strategy-and-Communications-1st/Kostelijk-Alsem/p/book/9780367250195

Cite this

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title = "Brand positioning: Connecting marketing strategy and communication",

abstract = "This book contains a framework for setting up a brand positioning. ",

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publisher = "Routledge/Taylor & Francis",

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AU - Alsem, Karel Jan

PY - 2020/2/18

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N2 - This book contains a framework for setting up a brand positioning.

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BT - Brand positioning

PB - Routledge/Taylor & Francis

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Brand positioning: Connecting marketing strategy and communication

Abstract

Keywords

Access to Document

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Cite this