Brand orientation as a marketing perspective for primary healthcare organizations

Harald Pol, Eveline van der Herberg, Di-Janne Barten, Judith Tielen, Gerrita van der Veen

University of Applied Sciences Utrecht, Research Group Marketing & Customer Experience
University of Applied Sciences Utrecht, Research Group Innovation of Physiocare
University of Applied Sciences Utrecht, Research Group Marketing & Customer Experience,

Research output: Contribution to journal › Article › Academic › peer-review

Keyphrases

Psychology

Social Sciences

Economics, Econometrics and Finance