Just What I Want: How to Create Personalised Digitals Tools to “Unlock” the hidden Cultural Sector

Project: Research

Project Details


The aim of this research project is to understand the patterns that influence one’s decision-making process when choosing events and cultural activities and prototyping potential digital solutions that would provide users with diverse, yet ‘matching’ and personalized event recommendations. These ‘matches’ would eventually result in higher reach to the right audiences of the cultural sector, positively influencing it from both economic and artistic perspectives. Applied and tested on the city of Groningen with a perspective to spread the results to the other Dutch and EU cities.

Layman's description

This project is about creating an app that helps users to find fitting cultural events, not just by filtering on objective criteria, but also with the use of subjective criteria such as mood and ambiance.

Key findings

From the results of the research, development and evaluation phase of our project we conclude that our initial ideas for a personalized digital tool to select cultural events certainly have potential. There are some issues left that still need to be solved in future research efforts however, such as the number of selection options in the app and the desired variations in individual mood settings and atmosphere of an event or venue. In addition, it is recommended to delve deeper into the mood filter options, as the current results show that descriptions of mood are interpreted differently by different people of the target audience. Relevant research questions in this regard that need to be addressed are for instance: which mood descriptions are generally understood in the same way by most people? Which ambiance and atmosphere descriptions are generally understood in the same way by most people? Which of the 8 basic moods are generally connected to similar action tendencies and related cultural events by most people?
Short titleJust What I Want
Effective start/end date1/02/2031/01/21