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Research Output 1991 2019

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Contribution to conference proceeding
2005

Logos and brand personality

Alsem, K. J. & Kleinhuis, M., 2005, Proceedings EMAC conference 2005, Milan, Italy.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional

2003

Short-term effects on web site visits on brand equity

Huizingh, K. R. E., Alsem, K. J., Saren, M. (ed.) & Wilson, A. (ed.), 2003, Proceedings of the 32nd EMAC conference. 109 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingProfessional