If you made any changes in Pure these will be visible here soon.

Research Output 1991 2019

Filter
Chapter
2003

Marketingcommunicatie, Hoofdstuk 11

Alsem, K. J. & Huizingh, K. R. E. (ed.), 2003, Brugboek marketing. Schoonhoven: Academic Service

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Marketingstrategie, Hoofdstuk 5

Alsem, K. J. & Huizingh, K. R. E. (ed.), 2003, Brugboek marketing. Schoonhoven: Academic Service

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

1998

Bedrijfstakanalyse, leereenheid 2

Alsem, K. J. & Gelderman, C. J. (ed.), 1998, Cursus Marketingmanagement, Open Universiteit 1. p. 65-90

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Communicatie op dienstenmarkten

Alsem, K. J., Willenborg, G. B. W. & Leeflang, P. S. H., 1998, Ten dienste, recente ontwikkelingen in de marketing van diensten. Noordhoff uitgevers, p. 80-95

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Concurrentieanalyse, leereenheid 3

Alsem, K. J., 1998, Cursus Marketingmanagement, Open Universiteit 1. p. 91-120

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Strategische analysemethoden, leereenheid 7

Alsem, K. J. & Gelderman, C. J. (ed.), 1998, Cursus Marketingmanagement, Open Universiteit 1. p. 237-272

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

1996

Generic marketing strategies

Alsem, K. J. & van der Heide, B., 1996, Proceedings of the 25th European Marketing Academy.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional