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Fingerprint Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Marketing
Branding
The Netherlands
Marketing strategy
Management accounting
Marketing management
Interface management
Small enterprises
Cross-cultural differences
Conceptual model
Mass customization
Paradigm
Marketing orientation
Success factors
Consumer value
Consumer confidence
China
Healthcare
Strategic marketing
News
Customer value
Brand value
Chile
Cultural differences
Value systems
Consumer behaviour
Brand identity
Life cycle
Supply side
Production efficiency
Viability
Conceptual framework
Production cost
Customer perceived value
Marketing planning
Value proposition
Corporate strategy
Ideology
Economic fundamentals
Media bias
Incentives
Sentiment
Consumer economics
State space
Data base
Modal logic
Budgetary control
Inclusion
Balanced score card
Issue management