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Personal profile

Education/Academic qualification

Marketing, Doctor of Business Administration, Groningen University

External positions

Lecturer Marketing, Groningen University

1 May 1985 → …

Fingerprint Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Marketing Business & Economics
Branding Business & Economics
The Netherlands Business & Economics
Marketing strategy Business & Economics
Management accounting Business & Economics
Marketing management Business & Economics
Interface management Business & Economics
Small enterprises Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Proof of the Pudding

van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.

1/08/151/06/18

Project: Other

Research Output 1991 2019

Applied Strategic Marketing: A Step by Step Approach

Alsem, K. J., Apr 2019, 1 ed. Abingdon: Routledge/Taylor & Francis. 423 p.

Research output: Book/ReportBookAcademic

Strategic marketing
Brand value
Marketing planning
Value proposition
Customer value

Mogelijkheden voor een sociale onderneming in Emmen

de Jong, D. J., Schokker, M. & Alsem, K. J., Jun 2019, Hanzehogeschool Groningen. 82 p. (Marklinq publicaties; no. 16)

Research output: Book/ReportReportProfessional

Open Access
File

Switchgedrag rond zorgverzekeringen van inwoners uit Noord-Nederland

Alsem, K. J., Wever, J. & Klein Koerkamp, R., 20 Dec 2019, Hanzehogeschool Groningen. 29 p. (Marklinq publicaties; no. 17)

Research output: Book/ReportReportProfessional

File

Het smaakt goed maar toch kopen mensen het niet, hoe kan dat?

Alsem, K. J., 18 Sep 2018

Research output: Non-textual formWeb publication/siteProfessional

'Maak in het Noorden ruimte voor toerisme'

Cnossen, M., Hartman, S., Crum, A., Risselada, B., van Dijk, J. & Alsem, K. J., 10 Oct 2018, In : Leeuwarder courant.

Research output: Contribution to journalArticleProfessional

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2012 2019

Afstuderen bij ORM: hoe help je je opdrachtgever met onderzoek?

Karel Jan Alsem (Speaker)
18 Nov 2019

Activity: Talk or presentationOral presentation

De kern van zorgmarketing

Karel Jan Alsem (Speaker)
25 Sep 2019

Activity: Talk or presentationOral presentation

25 years marketing, and innovation

Karel Jan Alsem (Speaker)
11 Jan 2019

Activity: Talk or presentationOral presentation

Marketing, de essentie, toen en nu

Karel Jan Alsem (Speaker)
21 May 2019

Activity: Talk or presentationOral presentation

Rol van onderzoek bij ORM

Karel Jan Alsem (Speaker)
21 Jan 2019

Activity: Talk or presentationOral presentation