Projects per year
Personal profile
Education/Academic qualification
Marketing, Doctor of Business Administration, Competitive analysis in marketing, University of Groningen
Award Date: 14 Nov 1991
External positions
Lecturer Marketing, University of Groningen
1 May 1985 → …
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Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Food for Care / Care for Food
Alsem, K. J., Niewold, B. & Hogerhuis, R.
1/12/21 → 30/11/23
Project: Research
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Proof of the Pudding
van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.
1/08/15 → 1/06/18
Project: Other
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Het imago van Groningen Seaports in 2023
Alsem, K. J., Fischer, T. J. & Wever, J., 10 Jun 2024, Marklinq. 111 p. (Marklinq Publicaties; No. 28).Research output: Book/Report › Report › Professional
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Hoe lokale foodbedrijven kunnen leveren aan de zorg: eindrapport RaakMKB Project Food for Care
Alsem, K. J., Niewold, B., Hogerhuis, R., Peeks, R., Feenstra, B., Berens, B., Hendrikse, D., Onrust, E., Jager-Wittenaar, H. & Dewansingh, P., 24 Jun 2024, Hanzehogeschool Groningen. 148 p. (Marklinq Publicaties; No. 29).Research output: Book/Report › Report › Professional
Open AccessFile23 Downloads (Pure) -
Juist nu kan een ondernemer zich tonen als groen voorbeeld
Alsem, K. J., 21 Mar 2024, 1 p. RTV Noord.Research output: Other contribution › Blogs and web publications › Professional
Open Access -
Strategic Marketing Planning: A Step-by-Step Approach
Alsem, K. J., 10 Jan 2024, 2 ed. Abingdon, Oxon: Routledge. 457 p.Research output: Book/Report › Book › Academic
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Nulmeting merkbekendheid TopDutch 2022
Doornbos, N. & Alsem, K. J., 10 Jan 2023, Hanzehogeschool Groningen. 29 p. (Marklinq Publicaties; No. 25).Research output: Book/Report › Report › Professional
Open AccessFile10 Downloads (Pure)
Activities
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Marketing en duurzaam consumentengedrag
Karel Jan Alsem (Speaker)
23 Feb 2023Activity: Talk or presentation › Invited talk
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Online ondernemen voor het MKB
Karel Jan Alsem (Speaker)
7 Nov 2023Activity: Talk or presentation › Invited talk
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Consumentengedrag: leren en betrokkenheid (H9)
Karel Jan Alsem (Speaker)
11 Mar 2022Activity: Talk or presentation › Oral presentation
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Consumentengedrag: het marktinstrument 'product' (H13)
Karel Jan Alsem (Speaker)
28 Mar 2022Activity: Talk or presentation › Oral presentation
Press/Media
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Marketingstudieboek 'de Alsem' gaat volledig duurzaam
24/07/23
1 item of Media coverage
Press/Media: Expert Comment
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Imago Holland Norway Lines in slop na annuleringen
4/03/23
1 item of Media coverage
Press/Media: Expert Comment
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Ondernemerschap in de zorg: 'durf te kiezen en heb lef'
1/04/22
1 item of Media coverage
Press/Media: Expert Comment
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Noorderlingen positief over Groningen Airport Eelde
16/12/21
1 Media contribution
Press/Media: Research
Prizes
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Beste Marketing Studieboek 2016
Alsem, Karel Jan (Recipient) & Kostelijk, Erik Jan (Recipient), 6 Dec 2016
Prize: Prize (including medals and awards)