Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

The Netherlands Business & Economics
Branding Business & Economics
Marketing strategy Business & Economics
Business schools Business & Economics
Web sites Business & Economics
Logos Business & Economics
News Business & Economics
Scenarios Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Research Output 1991 2017

Strategische marketingplanning

Alsem, K. J. 2017 7 ed. Groningen: Noordhoff uitgevers. 448 p.

Research output: ProfessionalBook

Evaluatierapport Marketing Emmen

Alsem, K. J., van Leer, F., Visser, L. & Noordmans, C. 14 Nov 2016 Hanzehogeschool Groningen. 112 p. (Marklinq Publicaties; no. 10)

Research output: ProfessionalReport

Merkpositionering

Alsem, K. J. & Kostelijk, E. Apr 2016 1 ed. Noordhoff uitgevers. 254 p.

Research output: ScientificBook

Monitor Noord-Groningen 2016

Alsem, K. J., Wever, J., Brakman, S. (ed.), Garretsen, H. (ed.) & Stelder, D. (ed.) 2016 Hanzehogeschool Groningen. 36 p.

Research output: ProfessionalReport

The delicate interface between management accounting and marketing management

van Helden, J. & Alsem, K. J. 1 Sep 2016 In : Journal of accounting and marketing. 5, 3, 5 p.

Research output: ScientificArticle

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2012 2017

Workshop 'Vraagarticulatie en Onderzoekssamenwerking in het MKB'

van Lieshout, H. (Speaker), Oden, P. (Speaker), Alsem, K. J. (Speaker)
31 Jan 2017

Activity: Oral presentation

Projectvoorstel: vermarkting kenniscentrum Alliade

Alsem, K. J. (Consultant)
21 Jul 2015

Activity: Consultancy

Strategisch marketingprofiel: masterclass Rabobank

Alsem, K. J. (Speaker)
5 Nov 2015

Activity: Oral presentation

Brand image in music

Alsem, K. J. (Speaker)
19 Nov 2015

Activity: Participation in workshop, seminar, course

Gebiedsmarketing en de rol van de ondernemer

Alsem, K. J. (Speaker)
11 Jun 2015

Activity: Oral presentation

Press / Media

De hoogste tijd voor meer zorgmarketing

Karel Jan Alsem

7/07/14

1 item of media coverage

Press / Media: Expert Comment

Film lectoraat Marketing/Marktgericht ondernemen

Karel Jan Alsem

3/12/13

1 item of media coverage

Press / Media: Public Engagement Activities

’Nietszeggende kreten hebben geen effect’

Karel Jan Alsem

13/06/13

1 media contribution

Press / Media: Expert Comment