Projects per year
Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
The Netherlands
Business & Economics
Branding
Business & Economics
Marketing strategy
Business & Economics
Business schools
Business & Economics
Web sites
Business & Economics
Logos
Business & Economics
News
Business & Economics
Scenarios
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1991 2017
Strategische marketingplanning
Alsem, K. J. 2017 7 ed. Groningen: Noordhoff uitgevers. 448 p.Research output: Professional › Book
Evaluatierapport Marketing Emmen
Alsem, K. J., van Leer, F., Visser, L. & Noordmans, C. 14 Nov 2016 Hanzehogeschool Groningen. 112 p. (Marklinq Publicaties; no. 10)Research output: Professional › Report
Merkpositionering
Alsem, K. J. & Kostelijk, E. Apr 2016 1 ed. Noordhoff uitgevers. 254 p.Research output: Scientific › Book
Monitor Noord-Groningen 2016
Alsem, K. J., Wever, J., Brakman, S. (ed.), Garretsen, H. (ed.) & Stelder, D. (ed.) 2016 Hanzehogeschool Groningen. 36 p.Research output: Professional › Report
The delicate interface between management accounting and marketing management
van Helden, J. & Alsem, K. J. 1 Sep 2016 In : Journal of accounting and marketing. 5, 3, 5 p.Research output: Scientific › Article
Prizes
Beste Marketing Studieboek 2016
Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016
Prize: Prize (including medals and awards)
Activities 2012 2017
Workshop 'Vraagarticulatie en Onderzoekssamenwerking in het MKB'
van Lieshout, H. (Speaker), Oden, P. (Speaker), Alsem, K. J. (Speaker)31 Jan 2017
Activity: Oral presentation
Projectvoorstel: vermarkting kenniscentrum Alliade
Alsem, K. J. (Consultant)21 Jul 2015
Activity: Consultancy
Strategisch marketingprofiel: masterclass Rabobank
Alsem, K. J. (Speaker)5 Nov 2015
Activity: Oral presentation
Brand image in music
Alsem, K. J. (Speaker)19 Nov 2015
Activity: Participation in workshop, seminar, course
Gebiedsmarketing en de rol van de ondernemer
Alsem, K. J. (Speaker)11 Jun 2015
Activity: Oral presentation
Press / Media
Film lectoraat Marketing/Marktgericht ondernemen
3/12/13
1 item of media coverage
Press / Media: Public Engagement Activities