Karel Jan Alsem

Personal profile

Education/Academic qualification

Marketing, Doctor of Business Administration, Groningen University

Award Date: 14 Nov 1991

External positions

Lecturer Marketing, Groningen University

1 May 1985 → …

Fingerprint Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Projects

1 Finished

Proof of the Pudding

van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.

1/08/15 → 1/06/18

Project: Other

Research Output

Brand positioning: Connecting marketing strategy and communication

Kostelijk, E. J. & Alsem, K. J., 18 Feb 2020, 1 ed. Routledge/Taylor & Francis. 254 p.

Research output: Book/Report › Book › Academic

Het keuzeproces van zorgconsumenten voor een zorgverlener: een kwantitatief onderzoek

Visser, L. & Alsem, K. J., 10 Apr 2020, (Accepted/In press) In : Tijdschrift voor gezondheidswetenschappen. 2

Research output: Contribution to journal › Article › Academic › peer-review

Open Access

Invloed van corona op het MKB

Alsem, K. J. & Fischer, T. J., 31 May 2020, 23 p. (Marklinq publicaties; no. 18)

Research output: Book/Report › Report › Professional

File

Strategische marketingplanning

Alsem, K. J., 10 Jun 2020, 8 ed. Groningen: Noordhoff uitgevers. 454 p.

Research output: Book/Report › Book › Professional

Applied Strategic Marketing: A Step by Step Approach

Alsem, K. J., Apr 2019, 1 ed. Abingdon: Routledge/Taylor & Francis. 423 p.

Research output: Book/Report › Book › Academic

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities

41 Oral presentation
14 Participation in workshop, seminar, course
11 Invited talk
6 Participation in conference
2 More
- 2 Consultancy

Ondernemerschap in corona

Karel Jan Alsem (Speaker)

4 Jun 2020

Activity: Talk or presentation › Oral presentation

Afstuderen bij ORM: hoe help je je opdrachtgever met onderzoek?

Karel Jan Alsem (Speaker)

10 Feb 2020

Activity: Talk or presentation › Oral presentation

StandUp Economics Festival

Karel Jan Alsem (Speaker)

6 Oct 2019

Activity: Participating in or organising an event › Participation in workshop, seminar, course

De kern van zorgmarketing

Karel Jan Alsem (Speaker)

25 Sep 2019

Activity: Talk or presentation › Oral presentation