1991 …2020

Research output per year

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Personal profile

Education/Academic qualification

Marketing, Doctor of Business Administration, Groningen University

Award Date: 14 Nov 1991

External positions

Lecturer Marketing, Groningen University

1 May 1985 → …

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Projects

Proof of the Pudding

van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.

1/08/151/06/18

Project: Other

Research Output

Brand positioning: Connecting marketing strategy and communication

Kostelijk, E. J. & Alsem, K. J., 18 Feb 2020, 1 ed. Routledge/Taylor & Francis. 254 p.

Research output: Book/ReportBookAcademic

  • Het keuzeproces van zorgconsumenten voor een zorgverlener: een kwantitatief onderzoek

    Visser, L. & Alsem, K. J., 10 Apr 2020, (Accepted/In press) In : Tijdschrift voor gezondheidswetenschappen. 2

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access

    Invloed van corona op het MKB

    Alsem, K. J. & Fischer, T. J., 31 May 2020, 23 p. (Marklinq publicaties; no. 18)

    Research output: Book/ReportReportProfessional

    File

    Strategische marketingplanning

    Alsem, K. J., 10 Jun 2020, 8 ed. Groningen: Noordhoff uitgevers. 454 p.

    Research output: Book/ReportBookProfessional

    Applied Strategic Marketing: A Step by Step Approach

    Alsem, K. J., Apr 2019, 1 ed. Abingdon: Routledge/Taylor & Francis. 423 p.

    Research output: Book/ReportBookAcademic

  • Prizes

    Beste Marketing Studieboek 2016

    Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

    Prize: Prize (including medals and awards)

    Activities

    Ondernemerschap in corona

    Karel Jan Alsem (Speaker)
    4 Jun 2020

    Activity: Talk or presentationOral presentation

    Afstuderen bij ORM: hoe help je je opdrachtgever met onderzoek?

    Karel Jan Alsem (Speaker)
    10 Feb 2020

    Activity: Talk or presentationOral presentation

    StandUp Economics Festival

    Karel Jan Alsem (Speaker)
    6 Oct 2019

    Activity: Participating in or organising an eventParticipation in workshop, seminar, course

    De kern van zorgmarketing

    Karel Jan Alsem (Speaker)
    25 Sep 2019

    Activity: Talk or presentationOral presentation

    Rol van onderzoek bij ORM

    Karel Jan Alsem (Speaker)
    21 Jan 2019

    Activity: Talk or presentationOral presentation

    Press / Media

    Imago en protesten van boeren

    Karel Jan Alsem

    21/02/20

    1 Media contribution

    Press/Media: Expert Comment

    Verkoop van duurzaam vlees

    Karel Jan Alsem

    21/01/20

    1 Media contribution

    Press/Media: Expert Comment