Projects per year
Personal profile
Education/Academic qualification
Marketing, Doctor of Business Administration, Groningen University
External positions
Lecturer Marketing, Groningen University
1 May 1985 → …Fingerprint Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Marketing
Business & Economics
Branding
Business & Economics
The Netherlands
Business & Economics
Marketing strategy
Business & Economics
Management accounting
Business & Economics
Marketing management
Business & Economics
Interface management
Business & Economics
Small enterprises
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2015 2018
- 1 Finished
Proof of the Pudding
van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.
1/08/15 → 1/06/18
Project: Other
Research Output 1991 2018
Monitor Noord-Groningen 2018
Alsem, K. J., Wever, J., Brakman, S. & Garretsen, H., Nov 2018, Hanzehogeschool Groningen. 40 p. (Marklinq publicaties; no. 15)Research output: Book/Report › Report › Professional
Open Access
File
Proof of the pudding: kookboek voor klantonderzoek in de foodsector
Alsem, K. J. & Kostelijk, E. J., Jun 2018, 168 p. (Marklinq publicaties; no. 14)Research output: Book/Report › Report › Professional
Open Access
File
De achterblijvende exportprestaties van het noordelijke mkb
Alsem, K. J. & de Jong, D. J., 12 Apr 2017, In : Economisch statistische berichten. 4748, p. 162-165Research output: Contribution to journal › Article › Professional
Open Access
File
Marktonderzoek en strategisch marketingplan Stichting Vrijwilligers Terminale Zorg Drenthe (VTZD)
de Jong, D. J., Schokker, M. & Alsem, K. J., 3 Dec 2017, Groningen: Hanzehogeschool Groningen. 96 p. (Marklinqpublicaties; no. 13)Research output: Book/Report › Report › Professional
Open Access
File
Strategische marketingplanning
Alsem, K. J., 2017, 7 ed. Groningen: Noordhoff uitgevers. 448 p.Research output: Book/Report › Book › Professional
Prizes
Beste Marketing Studieboek 2016
Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016
Prize: Prize (including medals and awards)
Activities 2012 2019
Afstuderen bij ORM: hoe help je je opdrachtgever met onderzoek?
Karel Jan Alsem (Speaker)18 Nov 2019
Activity: Talk or presentation › Oral presentation
25 years marketing, and innovation
Karel Jan Alsem (Speaker)11 Jan 2019
Activity: Talk or presentation › Oral presentation
Marketing, de essentie, toen en nu
Karel Jan Alsem (Speaker)21 May 2019
Activity: Talk or presentation › Oral presentation
Rol van onderzoek bij ORM
Karel Jan Alsem (Speaker)21 Jan 2019
Activity: Talk or presentation › Oral presentation
Kern van zorgmarketing
Karel Jan Alsem (Speaker)7 Sep 2018
Activity: Talk or presentation › Oral presentation
Press / Media
Groeningen ontstaat
Willem Foorthuis & Karel Jan Alsem
15/10/18
1 item of Media coverage
Press/Media: Public Engagement Activities
Bedrijven richten Valentijnspijlen steeds vaker op alleenstaanden
14/02/18
1 Media contribution
Press/Media: Expert Comment
Brutale Tesla-campagne lokt vooral positieve reacties uit
17/01/17
1 Media contribution
Press/Media: Expert Comment