Karel Jan Alsem

Personal profile

Education/Academic qualification

Marketing, Doctor of Business Administration, Groningen University

External positions

Lecturer Marketing, Groningen University

1 May 1985 → …

Fingerprint Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

1 Finished

Proof of the Pudding

van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.

1/08/15 → 1/06/18

Project: Other

Research Output

Applied Strategic Marketing: A Step by Step Approach

Alsem, K. J., Apr 2019, 1 ed. Abingdon: Routledge/Taylor & Francis. 423 p.

Research output: Book/Report › Book › Academic

Mogelijkheden voor een sociale onderneming in Emmen

de Jong, D. J., Schokker, M. & Alsem, K. J., Jun 2019, Hanzehogeschool Groningen. 82 p. (Marklinq publicaties; no. 16)

Research output: Book/Report › Report › Professional

Open Access

File

Switchgedrag rond zorgverzekeringen van inwoners uit Noord-Nederland

Alsem, K. J., Wever, J. & Klein Koerkamp, R., 20 Dec 2019, Hanzehogeschool Groningen. 29 p. (Marklinq publicaties; no. 17)

Research output: Book/Report › Report › Professional

File

Het smaakt goed maar toch kopen mensen het niet, hoe kan dat?

Alsem, K. J., 18 Sep 2018

Research output: Non-textual form › Web publication/site › Professional

'Maak in het Noorden ruimte voor toerisme'

Cnossen, M., Hartman, S., Crum, A., Risselada, B., van Dijk, J. & Alsem, K. J., 10 Oct 2018, In : Leeuwarder courant.

Research output: Contribution to journal › Article › Professional

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities

40 Oral presentation
14 Participation in workshop, seminar, course
11 Invited talk
6 Participation in conference
2 More
- 2 Consultancy

Afstuderen bij ORM: hoe help je je opdrachtgever met onderzoek?

Karel Jan Alsem (Speaker)

10 Feb 2020

Activity: Talk or presentation › Oral presentation

De kern van zorgmarketing

Karel Jan Alsem (Speaker)

25 Sep 2019

Activity: Talk or presentation › Oral presentation

25 years marketing, and innovation

Karel Jan Alsem (Speaker)

11 Jan 2019

Activity: Talk or presentation › Oral presentation

Rol van onderzoek bij ORM

Karel Jan Alsem (Speaker)

21 Jan 2019

Activity: Talk or presentation › Oral presentation