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Personal profile

Education/Academic qualification

Marketing, Doctor of Business Administration, Groningen University

External positions

Lecturer Marketing, Groningen University

1 May 1985 → …

Fingerprint Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Marketing Business & Economics
Branding Business & Economics
The Netherlands Business & Economics
Marketing strategy Business & Economics
Management accounting Business & Economics
Marketing management Business & Economics
Interface management Business & Economics
Small enterprises Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Proof of the Pudding

van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.

1/08/151/06/18

Project: Other

Research Output 1991 2018

Monitor Noord-Groningen 2018

Alsem, K. J., Wever, J., Brakman, S. & Garretsen, H., Nov 2018, Hanzehogeschool Groningen. 40 p. (Marklinq publicaties; no. 15)

Research output: Book/ReportReportProfessional

Open Access
File

Proof of the pudding: kookboek voor klantonderzoek in de foodsector

Alsem, K. J. & Kostelijk, E. J., Jun 2018, 168 p. (Marklinq publicaties; no. 14)

Research output: Book/ReportReportProfessional

Open Access
File

De achterblijvende exportprestaties van het noordelijke mkb

Alsem, K. J. & de Jong, D. J., 12 Apr 2017, In : Economisch statistische berichten. 4748, p. 162-165

Research output: Contribution to journalArticleProfessional

Open Access
File

Marktonderzoek en strategisch marketingplan Stichting Vrijwilligers Terminale Zorg Drenthe (VTZD)

de Jong, D. J., Schokker, M. & Alsem, K. J., 3 Dec 2017, Groningen: Hanzehogeschool Groningen. 96 p. (Marklinqpublicaties; no. 13)

Research output: Book/ReportReportProfessional

Open Access
File

Strategische marketingplanning

Alsem, K. J., 2017, 7 ed. Groningen: Noordhoff uitgevers. 448 p.

Research output: Book/ReportBookProfessional

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2012 2019

Afstuderen bij ORM: hoe help je je opdrachtgever met onderzoek?

Karel Jan Alsem (Speaker)
18 Nov 2019

Activity: Talk or presentationOral presentation

25 years marketing, and innovation

Karel Jan Alsem (Speaker)
11 Jan 2019

Activity: Talk or presentationOral presentation

Marketing, de essentie, toen en nu

Karel Jan Alsem (Speaker)
21 May 2019

Activity: Talk or presentationOral presentation

Rol van onderzoek bij ORM

Karel Jan Alsem (Speaker)
21 Jan 2019

Activity: Talk or presentationOral presentation

Kern van zorgmarketing

Karel Jan Alsem (Speaker)
7 Sep 2018

Activity: Talk or presentationOral presentation

Press / Media

Groeningen ontstaat

Willem Foorthuis & Karel Jan Alsem

15/10/18

1 item of Media coverage

Press/Media: Public Engagement Activities

Zuster, kunt ook ook twitteren

Karel Jan Alsem

23/05/18

1 Media contribution

Press/Media: Expert Comment

Bedrijven richten Valentijnspijlen steeds vaker op alleenstaanden

Karel Jan Alsem

14/02/18

1 Media contribution

Press/Media: Expert Comment

Brutale Tesla-campagne lokt vooral positieve reacties uit

Karel Jan Alsem

17/01/17

1 Media contribution

Press/Media: Expert Comment

Recorddeelname aan Fairtrade Week

Karel Jan Alsem

28/10/14

1 Media contribution

Press/Media: Expert Comment