Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Branding Business & Economics
The Netherlands Business & Economics
Marketing strategy Business & Economics
Business schools Business & Economics
Web sites Business & Economics
Logos Business & Economics
News Business & Economics
Scenarios Business & Economics

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Projects 2015 2018

Research Output 1991 2017

Strategische marketingplanning

Alsem, K. J. 2017 7 ed. Groningen: Noordhoff uitgevers. 448 p.

Research output: ProfessionalBook

The influence of cross-cultural differences on consumer values: a case study

Kostelijk, E. J., Alsem, K. J. & Ali, S. Nov 2017 Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)

Research output: ProfessionalReport

Cross-cultural differences
Consumer behaviour
Cultural differences
Value systems
The Netherlands

Evaluatierapport Marketing Emmen

Alsem, K. J., van Leer, F., Visser, L. & Noordmans, C. 14 Nov 2016 Hanzehogeschool Groningen. 112 p. (Marklinq Publicaties; no. 10)

Research output: ProfessionalReport

Merkpositionering

Alsem, K. J. & Kostelijk, E. Apr 2016 1 ed. Noordhoff uitgevers. 254 p.

Research output: ScientificBook

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2012 2017

Workshop 'Vraagarticulatie en Onderzoekssamenwerking in het MKB'

van Lieshout, H. (Speaker), Oden, P. (Speaker), Alsem, K. J. (Speaker)
31 Jan 2017

Activity: Oral presentation

Afstuderen bij SBRM: de rol van onderzoek

Alsem, K. J. (Speaker)
20 Nov 2017

Activity: Oral presentation

De kern van regiomarketing

Alsem, K. J. (Speaker)
29 Sep 2017

Activity: Invited talk

Branding in de zorg

Alsem, K. J. (Speaker)
2 Oct 2017

Activity: Oral presentation

Zorgmarketing als antwoord op de nieuwe spelregels?

Alsem, K. J. (Speaker)
7 Oct 2017

Activity: Invited talk

Press / Media

Recorddeelname aan Fairtrade Week

Karel Jan Alsem

28/10/14

1 media contribution

Press / Media: Expert Comment

De hoogste tijd voor meer zorgmarketing

Karel Jan Alsem

7/07/14

1 item of media coverage

Press / Media: Expert Comment

Film lectoraat Marketing/Marktgericht ondernemen

Karel Jan Alsem

3/12/13

1 item of media coverage

Press / Media: Public Engagement Activities

Noordelijke ondernemer kan leren van de Randstad

Karel Jan Alsem

29/11/13

1 media contribution

Press / Media: Expert Comment

'Haren profiteert van Facebookrellen'

Karel Jan Alsem

11/09/13

1 media contribution

Press / Media: Research