Projects per year
Personal profile
Education/Academic qualification
Marketing, Doctor of Business Administration, Competitive analysis in marketing, University of Groningen
Award Date: 14 Nov 1991
External positions
Lecturer Marketing, University of Groningen
1 May 1985 → …
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Dive into the research topics where Karel Jan Alsem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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Food for Care / Care for Food
Alsem, K. J., Niewold, B. & Hogerhuis, R.
1/12/21 → 30/11/23
Project: Research
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Proof of the Pudding
van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.
1/08/15 → 1/06/18
Project: Other
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Bouw aan je eigen merk, met een ijzersterk verhaal
Alsem, K. J., 8 Feb 2022Research output: Other contribution › Blogs and web publications › Professional
Open Access -
Crisis en marketing: elk nadeel kan een voordeel worden
Alsem, K. J., 30 Sept 2022, In: Holland Management Review. 39, 203, p. 52-57 6 p.Research output: Contribution to journal › Article › Academic › peer-review
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Draagvlak en gebruik Groningen Airport Eelde onder inwoners Noord Nederland
Fischer, T. J., Wever, J. & Alsem, K. J., 16 Nov 2021, Hanzehogeschool Groningen. 33 p. (Marklinq Publicaties; No. 24).Research output: Book/Report › Report › Professional
Open AccessFile156 Downloads (Pure) -
'Ga op zoek naar het gevoel dat je wilt uitstralen'
Alsem, K. J., 28 May 2021Research output: Other contribution › Blogs and web publications › Popular
Open Access -
Naar een merk-waardige klantbeleving
Alsem, K. J. & van Slooten, S., 15 Dec 2021, In: Holland Management Review. p. 18-25 8 p.Research output: Contribution to journal › Article › Professional
Open AccessFile484 Downloads (Pure)
Activities
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Online ondernemen voor het MKB
Karel Jan Alsem (Speaker)
7 Nov 2023Activity: Talk or presentation › Invited talk
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City Marketing: how to do it succesful
Karel Jan Alsem (Speaker)
8 Oct 2022Activity: Talk or presentation › Oral presentation
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Master of Sc Interdisc Business Prof: example of the project approach
Karel Jan Alsem (Speaker) & Rick Hogerhuis (Speaker)
14 Feb 2022Activity: Talk or presentation › Invited talk
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Building brand equity [for energy companies]
Karel Jan Alsem (Speaker)
30 Apr 2022Activity: Talk or presentation › Invited talk
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De kern van marketing (H2)
Karel Jan Alsem (Speaker)
4 Feb 2022Activity: Talk or presentation › Oral presentation
Press/Media
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Ondernemerschap in de zorg: 'durf te kiezen en heb lef'
1/04/22
1 item of Media coverage
Press/Media: Expert Comment
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Noorderlingen positief over Groningen Airport Eelde
16/12/21
1 Media contribution
Press/Media: Research
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Gemak belangrijkste reden om voor Airport Eelde te kiezen
16/12/21
1 Media contribution
Press/Media: Research
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De V&D's van Groningen en Drenthe zijn vandaag precies vijf jaar dicht. Maar missen we de winkel of alleen de roltrappen? : [De toekomst van het warenhuis]
12/03/21
1 Media contribution
Press/Media: Expert Comment
Prizes
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Beste Marketing Studieboek 2016
Alsem, Karel Jan (Recipient) & Kostelijk, Erik Jan (Recipient), 6 Dec 2016
Prize: Prize (including medals and awards)