Projects per year
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Management accounting
Business & Economics
Marketing management
Business & Economics
Interface management
Business & Economics
Budgetary control
Business & Economics
Inclusion
Business & Economics
Balanced score card
Business & Economics
Issue management
Business & Economics
Customer profitability
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2015 2018
- 1 Finished
Proof of the Pudding
van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.
1/08/15 → 1/06/18
Project: Other
Research Output 1991 2018
Monitor Noord-Groningen 2018
Alsem, K. J., Wever, J., Brakman, S. & Garretsen, H., Nov 2018, Hanzehogeschool Groningen. 40 p. (Marklinq publicaties; no. 15)Research output: Book/Report › Report › Professional
Open Access
File
Proof of the pudding: kookboek voor klantonderzoek in de foodsector
Alsem, K. J. & Kostelijk, E. J., Jun 2018, 168 p. (Marklinq publicaties; no. 14)Research output: Book/Report › Report › Professional
Open Access
File
De achterblijvende exportprestaties van het noordelijke mkb
Alsem, K. J. & de Jong, D. J., 12 Apr 2017, In : Economisch statistische berichten. 4748, p. 162-165Research output: Contribution to journal › Article › Professional
Open Access
File
Marktonderzoek en strategisch marketingplan Stichting Vrijwilligers Terminale Zorg Drenthe (VTZD)
de Jong, D. J., Schokker, M. & Alsem, K. J., 3 Dec 2017, Groningen: Hanzehogeschool Groningen. 96 p. (Marklinqpublicaties; no. 13)Research output: Book/Report › Report › Professional
Open Access
File
Strategische marketingplanning
Alsem, K. J., 2017, 7 ed. Groningen: Noordhoff uitgevers. 448 p.Research output: Book/Report › Book › Professional
Prizes
Beste Marketing Studieboek 2016
Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016
Prize: Prize (including medals and awards)
Activities 2012 2017
Getting insights in zorgmarketing
Karel Jan Alsem (Speaker)18 Sep 2017
Activity: Talk or presentation › Oral presentation
Marketing and health care: a strange combination?
Karel Jan Alsem (Speaker)12 Dec 2017
Activity: Talk or presentation › Invited talk
Onderzoeksmethoden t.b.v. marketing
Karel Jan Alsem (Speaker)13 Nov 2017
Activity: Talk or presentation › Oral presentation
Workshop 'Vraagarticulatie en Onderzoekssamenwerking in het MKB'
Harm van Lieshout (Speaker), Petra Oden (Speaker), Karel Jan Alsem (Speaker)31 Jan 2017
Activity: Talk or presentation › Oral presentation
Zorgmarketing als antwoord op de nieuwe spelregels?
Karel Jan Alsem (Speaker)7 Oct 2017
Activity: Talk or presentation › Invited talk
Press / Media
Groeningen ontstaat
Willem Foorthuis & Karel Jan Alsem
15/10/18
1 item of media coverage
Press/Media: Public Engagement Activities
Bedrijven richten Valentijnspijlen steeds vaker op alleenstaanden
14/02/18
1 media contribution
Press/Media: Expert Comment
Brutale Tesla-campagne lokt vooral positieve reacties uit
17/01/17
1 media contribution
Press/Media: Expert Comment