Harald Pol - Research output - Hanze University of Applied Sciences

Postbus 70030
9704 AA Groningen
Netherlands
Zernikeplein 7, Van OlstBorg
9747 AS Groningen
Netherlands

Accepting PhD Students

Research activity per year

5 Book
4 Article
3 Blogs and web publications
2 Paper
More
- 1 Chapter
- 1 PhD Research external, graduation external

1 results

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2021
Customer Journey: from practice to theory
Pol, H., Harris, P. & van der Veen, G., 1 Apr 2021, The Routledge Companion to Strategic Marketing. Routledge, p. 422-448 27 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review