Personal profile

Teaching

Personal profile

Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 5 Similar Profiles
Branding Business & Economics
Value systems Business & Economics
Value theory Business & Economics
Psychological Business & Economics
Consumer behaviour Business & Economics
The Netherlands Business & Economics
Cross-cultural differences Business & Economics
Equivalence Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Research Output 2013 2016

Merkpositionering

Alsem, K. J. & Kostelijk, E. Apr 2016 1 ed. Noordhoff uitgevers. 254 p.

Research output: ScientificBook

How good are health care companies at branding?

Alsem, K. J. & Kostelijk, E. J. 2015 p. 11-19 8 p.

Research output: Other research outputPaper

Branding

The value compass: a study of consumer values and brand values

Kostelijk, E. J. 2015 225 p.

Research output: ScientificPhD Research internal, graduation external

Value systems
Value theory
Psychological
The Netherlands
Consumer behaviour

The value compass: a new perspective to branding

Kostelijk, E. J. 16 Nov 2015 1 p.

Research output: Other research outputPoster

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2013 2015

  • 2 Oral presentation
  • 1 Participation in conference

3rd Understanding Small Enterprises (USE) Conference 2015

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
Oct 2015

Activity: Participation in conference

De onderscheidenheid van merkwaarde in de zorg

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
10 Sep 2013

Activity: Oral presentation

De onderscheidendheid van merkwaarden in de zorg

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
10 Sep 2013

Activity: Oral presentation