Projects per year
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Teaching
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Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2015 2018
- 1 Finished
Proof of the Pudding
van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.
1/08/15 → 1/06/18
Project: Other
Research Output 2008 2018
Proof of the pudding: kookboek voor klantonderzoek in de foodsector
Alsem, K. J. & Kostelijk, E. J., Jun 2018, 168 p. (Marklinq publicaties; no. 14)Research output: Book/Report › Report › Professional
Open Access
File
The influence of cross-cultural differences on consumer values: a case study
Kostelijk, E. J., Alsem, K. J. & Ali, S., Nov 2017, Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)Research output: Book/Report › Report › Professional
Open Access
File
Merkpositionering
Alsem, K. J. & Kostelijk, E., Apr 2016, 1 ed. Noordhoff uitgevers. 254 p.Research output: Book/Report › Book › Academic
Doing business with China, a marketing perspective
Kostelijk, E. J. & Alsem, K. J., 2015, Hanze University of Applied Sciences. 112 p. (Marklinq Publication 9)Research output: Book/Report › Book › Professional
How good are health care companies at branding?
Alsem, K. J. & Kostelijk, E. J., 2015, p. 11-19. 8 p.Research output: Contribution to conference › Paper › Other research output
Prizes
Beste Marketing Studieboek 2016
Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016
Prize: Prize (including medals and awards)
Activities 2013 2015
3rd Understanding Small Enterprises (USE) Conference 2015
Karel Jan Alsem (Speaker), Erik Jan Kostelijk (Speaker)Oct 2015
Activity: Participating in or organising an event › Participation in conference
De onderscheidendheid van merkwaarden in de zorg
Karel Jan Alsem (Speaker), Erik Jan Kostelijk (Speaker)10 Sep 2013
Activity: Talk or presentation › Oral presentation
De onderscheidenheid van merkwaarde in de zorg
Karel Jan Alsem (Speaker), Erik Jan Kostelijk (Speaker)10 Sep 2013
Activity: Talk or presentation › Oral presentation