Projects per year
Personal profile
Teaching
Personal profile
Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
- 5 Similar Profiles
Branding
Business & Economics
Value systems
Business & Economics
Value theory
Business & Economics
Psychological
Business & Economics
Consumer behaviour
Business & Economics
The Netherlands
Business & Economics
Cross-cultural differences
Business & Economics
Equivalence
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2013 2016
Merkpositionering
Alsem, K. J. & Kostelijk, E. Apr 2016 1 ed. Noordhoff uitgevers. 254 p.Research output: Scientific › Book
Doing business with China, a marketing perspective
Kostelijk, E. J. & Alsem, K. J. 2015 Hanze University of Applied Sciences. 112 p.Research output: Professional › Book
Branding
How good are health care companies at branding?
Alsem, K. J. & Kostelijk, E. J. 2015 p. 11-19 8 p.Research output: Other research output › Paper
Branding
The value compass: a study of consumer values and brand values
Kostelijk, E. J. 2015 225 p.Research output: Scientific › PhD Research internal, graduation external
Value systems
Value theory
Psychological
The Netherlands
Consumer behaviour
The value compass: a new perspective to branding
Kostelijk, E. J. 16 Nov 2015 1 p.Research output: Other research output › Poster
Prizes
Beste Marketing Studieboek 2016
Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016
Prize: Prize (including medals and awards)
Activities 2013 2015
3rd Understanding Small Enterprises (USE) Conference 2015
Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)Oct 2015
Activity: Participation in conference
De onderscheidenheid van merkwaarde in de zorg
Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)10 Sep 2013
Activity: Oral presentation
De onderscheidendheid van merkwaarden in de zorg
Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)10 Sep 2013
Activity: Oral presentation