Personal profile

Teaching

Personal profile

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 5 Similar Profiles
Branding Business & Economics
Value systems Business & Economics
Consumer behaviour Business & Economics
The Netherlands Business & Economics
Cross-cultural differences Business & Economics
Research agenda Business & Economics
Marketing strategy Business & Economics
Tactics Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Research Output 2008 2017

The influence of cross-cultural differences on consumer values: a case study

Kostelijk, E. J., Alsem, K. J. & Ali, S. Nov 2017 Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)

Research output: ProfessionalReport

Cross-cultural differences
Consumer behaviour
Cultural differences
Value systems
The Netherlands

Merkpositionering

Alsem, K. J. & Kostelijk, E. Apr 2016 1 ed. Noordhoff uitgevers. 254 p.

Research output: ScientificBook

Doing business with China, a marketing perspective

Kostelijk, E. J. & Alsem, K. J. 2015 Hanze University of Applied Sciences. 112 p. (Marklinq Publication 9)

Research output: ProfessionalBook

Branding

How good are health care companies at branding?

Alsem, K. J. & Kostelijk, E. J. 2015 p. 11-19 8 p.

Research output: Other research outputPaper

Branding

The value compass: a new perspective to branding

Kostelijk, E. J. 16 Nov 2015 1 p.

Research output: Other research outputPoster

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2013 2015

  • 2 Oral presentation
  • 1 Participation in conference

3rd Understanding Small Enterprises (USE) Conference 2015

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
Oct 2015

Activity: Participation in conference

De onderscheidenheid van merkwaarde in de zorg

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
10 Sep 2013

Activity: Oral presentation

De onderscheidendheid van merkwaarden in de zorg

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
10 Sep 2013

Activity: Oral presentation