Personal profile

Teaching

Personal profile

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Projects 2015 2018

Proof of the Pudding

van Wieren, D., Alsem, K. J., Kostelijk, E. J. & Bergsma, A.

1/08/151/06/18

Project: Other

Research Output 2008 2017

The influence of cross-cultural differences on consumer values: a case study

Kostelijk, E. J., Alsem, K. J. & Ali, S. Nov 2017 Hanze University of Applied Sciences. 71 p. (Marklinq Publication ; no. 12)

Research output: Book/ReportReport

Open Access
File

Merkpositionering

Alsem, K. J. & Kostelijk, E. Apr 2016 1 ed. Noordhoff uitgevers. 254 p.

Research output: Book/ReportBook

Doing business with China, a marketing perspective

Kostelijk, E. J. & Alsem, K. J. 2015 Hanze University of Applied Sciences. 112 p. (Marklinq Publication 9)

Research output: Book/ReportBook

How good are health care companies at branding?

Alsem, K. J. & Kostelijk, E. J. 2015 p. 11-19 8 p.

Research output: Contribution to conferencePaper

The value compass: a new perspective to branding

Kostelijk, E. J. 16 Nov 2015 1 p.

Research output: Contribution to conferencePoster

Prizes

Beste Marketing Studieboek 2016

Karel Jan Alsem (Recipient) & Erik Jan Kostelijk (Recipient), 6 Dec 2016

Prize: Prize (including medals and awards)

Activities 2013 2015

  • 2 Oral presentation
  • 1 Participation in conference

3rd Understanding Small Enterprises (USE) Conference 2015

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
Oct 2015

Activity: Participation in conference

De onderscheidenheid van merkwaarde in de zorg

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
10 Sep 2013

Activity: Oral presentation

De onderscheidendheid van merkwaarden in de zorg

Alsem, K. J. (Speaker), Kostelijk, E. J. (Speaker)
10 Sep 2013

Activity: Oral presentation