Diederich Bakker

Research output

Research output per year 2010 2014 2016 2017 2019 2020 2021 2022

• 5 Contribution to conference proceeding
• 4 Chapter
• 4 Article
• 2 Report
• 8 More
  • 2 Abstract
  • 2 Paper
  • 1 Book
  • 1 Inaugural speech
  • 1 PhD Research external, graduation external
  • 1 Discussion paper

Research output per year

Research output per year

Search results

• 2015

  Vertical brand portfolio management: strategies for integrated brand management between manufacturers and retailers

  Bakker, D., 2015, Springer. 296 p.

  Research output: Ph.D. Thesis › PhD Research external, graduation external

  • Brand 100%
  • Brand Architecture 100%
  • Planning Process 60%
  • Strategy 40%
  • Portfolio Management 40%