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Research Output 2010 2019

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Article
2019

Expectations of an undergraduate overseas business intern? exploring the necessary school knowledge and personal traits

Ding, N., Bakker, D., English, T. & Bonsing, T., 19 Dec 2019, In : Journal of teaching in international business. 30, 4, p. 373-396

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
internship
overseas
school
student
workplace
2018

Conceptualising influencer marketing

Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87

Research output: Contribution to journalArticleAcademicpeer-review

Marketing
Social media
Conceptualization
Discourse
Decision-making process
2016

Branding in China – an institutional and consumer perspective

Bakker, D., 2016, In : Journal of emerging trends in marketing and management. 1, 1, p. 70-80

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
China
Branding
Brand management
Chinese consumers
Management practices