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Research Output 2010 2019

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Contribution to conference proceeding
Contribution to conference proceeding

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model

Bakker, D., Raabe, T. & Haas, S., 2014, The proceedings of the International Conference Marketing Trends. 10 p. (International Marketing Trends Conference).

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

Planning
Brand portfolio
Portfolio strategy
Integrated
Private labels
3 Downloads (Pure)

If not location, then what? An investigation of store choice reasons

Bakker, D., Nenycz-Thiel, M. & Dall'Olmo Riley, 2012, Anzmac Proceedings.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

File

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

Bakker, D., Raabe, T. & Sundermann, S., 2014, International Marketing Trends Conference proceedings.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

13 Downloads (Pure)

With or without you: consumer acceptance of two national brand portfolio extension options

Bakker, D. & Nenycz-Thiel, M., 2011, Anzmac Proceedings. 7 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

File
Brand portfolio
National brands
Acceptance
Private labels
Penetration