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Research Output 2010 2018

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Chapter
2017
50 Downloads (Pure)

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

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2016

Branding trends in Asian markets

Bakker, D., Jan 2016, Multinational management : a casebook on Asia's global market leaders. Segers, R. (ed.). Springer International Publishing Switzerland, p. 311-328

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Milking trust in China

Bakker, D., 2016, Marketing. Baines, P. (ed.). 4 ed. Oxford University Press, p. 280-282

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional