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Research Output 2010 2018

2018

Conceptualising influencer marketing

Bakker, D., 18 Oct 2018, In : Journal of emerging trends in marketing and management. 1, 1, p. 79-87

Research output: Contribution to journalArticleAcademicpeer-review

Marketing
Social media
Conceptualization
Discourse
Decision-making process
2017

Online mobile behavior – an intercultural perspective

Bakker, D., 28 Sep 2017.

Research output: Contribution to conferenceAbstractOther research output

65 Downloads (Pure)
File
Internationalization
International business
The Netherlands
Small and medium-sized enterprises
51 Downloads (Pure)

The relation between internationalisation and SMEs performance

Blaga, M., Bakker, D. & Fitzgerald, I., 2017, The Professorship International Business - The internationalisation of SMEs - Perspectives for the Northern Netherlands - Inaugural Vision. Bakker, D. (ed.). Hanze University of Applied Sciences, Groningen - Research Centre for Entrepreneurship, p. 41-57

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

File
2016

Branding in China – an institutional and consumer perspective

Bakker, D., 2016, In : Journal of emerging trends in marketing and management. 1, 1, p. 70-80

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Branding trends in Asian markets

Bakker, D., Jan 2016, Multinational management : a casebook on Asia's global market leaders. Segers, R. (ed.). Springer International Publishing Switzerland, p. 311-328

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Milking trust in China

Bakker, D., 2016, Marketing. Baines, P. (ed.). 4 ed. Oxford University Press, p. 280-282

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2015

Vertical brand portfolio management: strategies for integrated brand management between manufacturers and retailers

Bakker, D., 2015, Springer. 296 p.

Research output: Ph.D. ThesisPhD Research external, graduation externalAcademic

2014

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model

Bakker, D., Raabe, T. & Haas, S., 2014, The proceedings of the International Conference Marketing Trends. 10 p. (International Marketing Trends Conference).

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung

Bakker, D., Raabe, T. & Sundermann, S., 2014, International Marketing Trends Conference proceedings.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

2012
1 Downloads (Pure)

If not location, then what? An investigation of store choice reasons

Bakker, D., Nenycz-Thiel, M. & Dall'Olmo Riley, 2012, Anzmac Proceedings.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

File
2011
4 Downloads (Pure)

With or without you: consumer acceptance of two national brand portfolio extension options

Bakker, D. & Nenycz-Thiel, M., 2011, Anzmac Proceedings. 7 p.

Research output: Chapter in Book/Report/Conference proceedingContribution to conference proceedingAcademicpeer-review

File
2010
9 Downloads (Pure)

Strategic options for retailers for branding private label portfolios

Bakker, D., 2010.

Research output: Contribution to conferenceAbstractProfessional

File