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Fingerprint Dive into the research topics where Diederich Bakker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Brand portfolio
Branding
Private labels
Retailers
Integrated
Brand management
China
Portfolio strategy
Marketing
Management strategy
Portfolio management
The Netherlands
Internationalization
International business
Small and medium-sized enterprises
Acceptance
Strategic options
Asia
National brands
Planning
Social media
Chinese consumers
Planning process
Conceptualization
Product category
Japan
Purchase
Management practices
Brand strategy
Store brands
Customer loyalty
Corporate brand
Segmentation
Consumer preferences
Brand equity
Positioning
Empirical study
South Korea
Discourse
Methodology
Decision-making process
Stakeholders
Purchase decision
Owners
Word-of-mouth
Tactics
Audit
External environment
Retail
Management capability