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Diederich Bakker
dr.
International Business
Marian van Os Centre of Expertise Entrepreneurship
Phone
+31505952347
Email
d.j.o.p.bakker@pl.hanze.nl
2010
2020
Research activity per year
Overview
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Network
Projects
(3)
Research output
(16)
Activities
(18)
Press / Media
(1)
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Business & Economics
Brand Portfolio
Branding
Private Labels
Brand Management
Portfolio Strategy
Retailers
National Brands
Portfolio Management
Internationalization
Strategic Options
Institutional Perspective
Integrated
Marketing
Management Strategy
Future Directions
International Business
China
Ecosystem
The Netherlands
Start-ups
Planning
Chinese Consumers
Acceptance
Planning Process
Small and Medium-sized Enterprises (SMEs)
Private-Label Brand
Social Media
Entrepreneurial Ecosystems
Conceptualization
Store Brands
Brand Strategy
Corporate Brand
Product Category
Consumer Needs
Segmentation
Brand Equity
Strategic Management
Consumer Preferences
Customer Loyalty
South Korea
Positioning
Retail
Stakeholders
Management Capability
Management Practices
Japan
Nation Branding
Purchase Decision
Word-of-mouth
External Environment
Social Sciences
internship
overseas
International Business